Unit 1 Brands

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Domanda Risposta
value for money
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wart swojej ceny
upmarket, luxurious goods of very high quality
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ekskluzywne, luksusowe towary wysokiej jakości
timeless
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ponadczasowy
well-made, well-done
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dobrze wykonane, dobrze zrobione
classic
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klasyczny / klasyczna
durable
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trwały
inexpensive
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tani
reliable
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wiarygodny
stylish
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stylowy
fashionable / trendy
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modne / trendy
sophisticated
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wyrafinowany
loyalty
Consumers who always buy Sony when they need a new TV are showing brand loyalty.
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lojalność
the tendency to always buy a particular brand
image
The image of Mercedes-Benz is such that its products are seen as safe, reliable, luxurious, well made and expensive.
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obraz / wizerunek
how familiar people are with a brand (or its slogan and logo
stretching
A fashion designer who launches his or her own perfume is an example of brand stretching.
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sprzedaż w kolejnych sektorach
using an existing name on another type of product
awareness
No one recognises our logo or slogan. We need to spend more on advertising to raise brand awarness.
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świadomość
the ideas and beliefs people have about a brand
launch a new product
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wprowadzić nowy produkt
the introduction of a product to the market
lifecycle
A product lifecycle consists of introduction, growth, maturity and decline.
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cykl życia
the length of time people continue to buy a product
range of products
Tesco's wide range means that it appeals to all sectors of the UK market.
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Zakres produktów
the set of products made by a company
placement
The use of Aston Martin cars and Sony computers in James Bond films are examples of product placement.
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umieszczenie
when products are used in films or TV programmes
endorsement
George Clooney advertising Nespresso is an example of endorsement.
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wsparcie
the use of a well-known person to advertise products
research
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badania
information about what consumers want or need
share
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akcja, udział
the percentage of sales a company has
segment
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sektor
customers of a similar age, income level or social group
involve
Market research involves obtaining information anout what consumers want or need.
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angażować
obtain
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uzyskać
postpone
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odraczać
display
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wystawa sklepowa
Crea delle schede
angielski

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