Managment

 0    15 schede    danilobojko
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Domanda Risposta
loyalty
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the tendency to always buy a particular brand
image
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the ideas and beliefs people have about a brand
stretching
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using an existing name on another type of product
awareness
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how familiar people are with a brand (or its logo and slogan)
name
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the title given to a product by the company that makes it
launch
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the introduction of a product to the market
lifecycle
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the length of time people continue to buy a product
range
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the set of products made by a company
placement
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when products are used in films or TV programs
endorsement
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the use of a well-known person to advertise products
leader
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the best-selling product or brand in a market
research
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information about what consumers want or need
share
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the percentage of sales a company has
challenger
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the second best-selling product or brand in a market
segment
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customers of a similar age, income level, or social group
Crea delle schede
angielski

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