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inizia ad imparare
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redeemable coupon - a certificate offering consumers a price reduction on a particular product
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inizia ad imparare
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the average length of time between a consumer's repeat purchases of the same product.
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artykuł sprzedawany po niższej cenie w celach promocyjnych inizia ad imparare
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a popular product sold with no profit, in order to attract customers to a store.
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inizia ad imparare
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a small amount of a new product given to consumers to encourage them to try it
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inizia ad imparare
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strongly influenced by the price when buying goods or services.
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inizia ad imparare
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the first time a consumer buys a product to see what it's like
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inizia ad imparare
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someone who purchases goods or services that will be used in the production or supply of other goods or services.
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przywiązanie klienta do marki inizia ad imparare
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the commitment of consumers to a particular brand
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inizia ad imparare
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the public's beliefs and perceptions about a particular product.
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konsument niewierny jednemu produktowi inizia ad imparare
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a consumer who shows no loyalty to a particular brand, but changes among competing products.
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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utrzymywać udziały w rynku inizia ad imparare
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odeprzeć atak konkurencji inizia ad imparare
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counter a competitor's promotion
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inizia ad imparare
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inizia ad imparare
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rozciąganie linii produktów inizia ad imparare
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Line-stretching means lengthening a company's product line, either moving up-market or down-market in order to reach new customers, to enter growing or more profitable market segments, to react to competitors' initiatives, and so on.
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inizia ad imparare
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line-filling means adding further items in that part of a product range which a line already covers, in order to compete in competitors' niches, to utilize excess production capacity, and so on.
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inizia ad imparare
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Product elimination is the process of withdrawing products from the market when they are no longer profitable
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produkt kupowany raz na jakiś czas inizia ad imparare
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shopping goods are high involvement products for which consumers generally search for information, evaluate different models, and compare prices, and take time to make a selection.
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specjalne produkty, konkretne inizia ad imparare
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Speciality goods are durable goods with unique characteristics that informed consumers have to go to a particular store to buy.
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tanie produkty nabywane rutynowo inizia ad imparare
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Convenience goods are cheap and simple low involvement products which people use regularly and buy frequently with little effort, without comparing alternatives.
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asortyment produktów, oferta produkcyjna firmy inizia ad imparare
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A product mix is the set of all the product lines and items offered by a company.
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inizia ad imparare
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A product line is a group of closely related products, which usually have the same function and are sold to the same customer groups through the same outlets.
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inizia ad imparare
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inizia ad imparare
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likwidować, wycofywać produkty inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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niedokładny (np. o informacji) inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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giełda papierów wartościowych inizia ad imparare
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inizia ad imparare
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gwałtowny wzrost notowań akcji inizia ad imparare
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years of economic prosperity
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inizia ad imparare
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