ang slowka

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Domanda Risposta
osiągnąć punkt kulminacyjny
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reach a fever pitch
wlać, przelać w
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to pour into
ciąć ceny
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slash prices
strącić (z ceny)
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knock off
total war
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all-out war
rozciąganie marki
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brandstreching
lojalność wobec marki
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brand loyalty
the practice of imitating other people's work or ideas
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me-tooism
świadomość marki
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brand-awareness
reklamy podprogowe
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subliminal adevertising
nasycenie rynku
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market saturation
zmowy cenowe
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price collusion
nazwy powszechnie znane
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household names
rozprawa, uporanie się z jakimś problemem
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crackdown
hałaśliwy
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raucous
uciekać
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to flee
trunek
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tipple
porzucać
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to ditch
pionek
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pawn
wszechobecność
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ubiquity
narastać
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accrete
ochydny
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hideous
kpina, drwina
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derision
nie do pokonania
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insuperable
umierający, konający
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moribund
wymyślić, obmyślić
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concoct
mocny, solidny
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robust
Zmienny, nieprzewidywalny
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fickle
Nierówny, niejednolity, nieregularny
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patchy
przeterminowanie
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obsolescence
Koszt jednostkowy
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Unit cost
historyk
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historian
krytyka
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critique
the theory that everything that happens must happen as it does and could not have happened any other way
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determinism
credibility/dependability/reliabilty
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quality
Przystępna cena
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Affordable price
konkurencyjny
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konkurencyjny in inglese
competitive
Worth high price
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Value for money
Pewność konsumenta
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Consumer confidence
krótki wyjazd, także w celach zawodowych
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trip
Podróż w znaczeniu ogólnym
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travel
Podróż, taka daleka
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journey
Dziury w prawie
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loopholes
Kultura korporacyjna
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Corporate culture
Starać się
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To strive
wadliwe
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faulty
upoważniony
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empowered
wyłącznie
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exclusively
zastosować
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Conforn to
wypełnić
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permeates
Zapewniać klientom
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Providing customers with
the arrival of an event, invention or person
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advent
giving you more information and understanding of something
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enlightening
to hit something repeatedly and with great force
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to buffet something
when a disease is spread by touching someone or something (zaraza)
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contagion
to keep something harmful within limit and not allow it to spread
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to contain
a place or condition in which no development or progress is occurring
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backwater
strengthen something to protect it
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to fortify with to
wrzucić wsteczny bieg
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go into revers
wyłonić się
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emerge
nadzór finansowy
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financial regulations
odchudzona produkcja
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lean a production
elektrownia atomowa
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nuclear plant/power
cierpieć wstrząsy?
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to suffer shocks
if a business goes bust, it stops trading because it does not have money (splajtować)
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to go bust
zabezpieczać dostawy
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to secure supplies
zwiększać ceny
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to push up prices
produkcja na dużą skalę
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to scale back production
zakłócić produkcję
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to disrupt production
mieć trwały wpływ
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to have a lasting impact
to face sudden stop of the supply of electricity
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to face power cuts
to stop the list of all the things that are in place from increasing
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to keep inventories down
more than one crisis
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crisises
financial activities such as lending or investing money carried out by organizations that are not officially banks and so don’t have to obey the same rules
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shadow banking
to disappear (parować)
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evaporation
risk
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exposure
crisis, when it’s hard to get a loan
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credit crunch
a course of action differing from some previous course
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tack
A wallet for woman (portmonetka)
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a purse
buying sth you chose to buy, which is not necessary to buy
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discretionary purchase
To adjust to requirements
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to tailor sth
Zwiększyć sprzedaż
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boost sales
A person who consume a lot of beer (piwożerca, piwożłop)
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Beer-guzzler
A car which consume a lot of gas (paliwożerny samochód)
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Gas-guzzler
To introduce an advert
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To run an advertisement
A desk in office, especially in open-space (stanowisko pracy)
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A cubicle
Zdecydowana większość
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vast majority
Ograniczona większość
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vast minority
Made sb, to trigger sb
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to prompt
Potroić
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To triple
Siła nabywcza
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Purchasing clout
Oral, ustny
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Word-of-mouth
Marketing szeptany
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Word-of-mouth marketing
Purchasing power
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Buying power
to improve
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to enhance
to deliver a product
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to release a product
On the ground (na podstawie)
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on the basis
podważać
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To compromise
To damage reputation
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To tarnish image
Zwolnione z podatku
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Tax exempt
Zmowa cenowa
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Price collusion
Point of selling
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outlet
Sprzedawca detaliczny
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retailer
Sprzedawca hurtowy
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Wholesaler
Consumers who buy various competing products
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brand - switchers
Rzeczowe aktywa trwałe (np budynki, maszyny, pieniądze)
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Tangible assets
Wartości niematerialne i prawne
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Intangible assets
Wartość księgowa
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Book value
How much is sold
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Sales volume
A strategy that assumes a firm charges the highest initial price that customers will pay
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Skim pricing
strategy of offering a low price for a new product or service during its initial offering in order to lure customers away from competitors
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Penetration pricing
decrease
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decline
Plan naprawczy
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Turnaround plan
Ujawnić strategię
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unveil strategy
Sklep flagowy
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Flagship store
Kurczące się zyski
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Shrinking profits
Sklepy przynoszące straty
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Lost making shops
Spowodować spadek udziału w rynku
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To drain the market share
All the companies or individuals involved in moving good or services from producers to consumers
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Distribution channel
pośrednik
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Middleman, intermediary
hurtownik
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wholesaler
Dividing a market into distinct groups of buyers who have different requirements or buying habits
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Market segmentation
Making a product different from similar products offered by other sellers, by product differences, advertising, packaging, etc.
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Product differentiation
Possibilities of filling unsatisfied needs in sectors in which company can profitably produce goods or services
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Market opportunities
Setting a high price for a new product, to make maximum revenue before competing products appear on the market
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Market skimming
Sb who contacts existing and potential customers, and tries to persuade them to buy goods or services
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Sales representative (sales rep)
Attributes or characteristics of a product, such as size, shape, quality, price, reliability, etc.
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Product features
The extent to which supply or demand of a product responds to changes of price
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Price elasticity
The strategy of setting a low price to try to sell a large volume and increase market share
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Market penetration
Przynęta, wabik
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Decoy (strategy)
Huge, enormous
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steep
To make specially, to adopt
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To tailor
To give exact position
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To pinpoint
To accept sth enthusiastically
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To embrace sth
To obtain money from sb using persuasion or force
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To squeeze money out of sb
Recently made for the first time
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newfangled
Too great to be satisfied
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insatiable
To put a limit
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To cap
To examine carefully and form an opinion of
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To size up
To give sth away
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To part with sth
Luxurious, expensive
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posh
dolegliwość
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ailment
Zamach stanu
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Coup d’état
pionek
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pawn
To reduce, limit or stop something
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To curtail
wszechobecny
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ubiquitous
a small factory where workers are paid very little and work many hours in very bad conditions
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sweatshop
Zatrzymywać, zachowywać
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retain
nieustępliwie
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relentlessly
To sell, promote
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To peddle
to say that you support an idea or plan, but not do anything to help it succeed
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To pay lip service
to eat or drink a lot of something quickly
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To guzzle
hałaśliwy
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raucous

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