The Way the brain buys 2

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a shop that sells high quality cheeses, salads, cooked meats
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delicatessen
Pol. ciasto
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dough
frozen dough
if a smell, smoke, or a light wind ____s somewhere, or if something _____s it somewhere, it moves gently through the air
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waft
It can waft for up to 13 washes
to fill something or someone with a particular feeling or quality
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infuse
The company even infuses the fresh smell of citrus into a range of clothing made by Odeur
related to the process of knowing, understanding, and learning something
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cognitive
What they say is compared with what they are thinking by looking at cognitive or emotional activity
an area where people have never lived before, that not much is known about, especially in the western US before the 20th century:
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the frontier
“We are just at the frontier of the subconscious
a thought, idea, or detail that is important but difficult to notice or understand
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subtlety
an expert on the subtleties of marketing.
to formally ask someone to write an official report, produce a work of art for you etc
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commission
But companies commissioning such studies keep the results secret
an idea, belief, or opinion
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notion
The notion of shoppers wearing brain-scanning hats would be ridiculous
to go in a particular direction while moving unsteadily from side to side; to be unsure whether to do something;
Pol. chwiać się, kiwać się, ruszać się
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wobble
there are some of the ways used to get shoppers’ hands to wobble in the direction of a particular product.
paying exact attention to the details of something is doing things _____.
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to the letter
Spot-checks are carried out to make sure instructions are followed to the letter
to put neat piles of things on something
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stack
all the academic papers written on how best to stack shelves
to turn around fast in circles
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gyrate
it all depends on the direction in which people gyrate around a store
to keep being unable to make a final decision about something
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dither
It can measure how many went straight to one brand, the number that dithered and those that compared several, at the same time as sorting shoppers by age, gender and ethnicity.
to do something without thinking about it
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be on autopilot
This shows their mind was already made up; they were on autopilot
a person or company that makes beer
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brewer
So brewers should spend their marketing money outside
when you change something from one form, purpose, or system to a different one; when someone changes from one religion or belief to a different one
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conversion
The “customer conversion” rate varies between types of store
available or unavailable in a particular shop
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in /our of stock
. an area in a shop where you can put on clothes to see how they look
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fitting room
customersa are using fitting rooms

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