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brand stretching

using an existing name on another type of product

brand loyalty

the tendency to always buy a particular brand

brand image

the ideas and beliefs people have about a brand

brand awareness

how familiar people are with a brand (or its logo and slogan)

product launch

the introduction of a product to the market

product lifecycle

the length of time people continue to buy a product

product range

the set of products made by a company

product placement

when products are used in films or TV programmes

product endorsement

the use of a well-known person to advertise products

market leader

the best-selling product or brand in a market

market research

information about what consumers want or need

market share

the percentage of sales a company has

market challenger

the second best-selling product or brand in a market

market segment

customers of a similar age, income level or social group

market follower

a company that follows what the leader in its sector does

peak travel

when the largest number of people are traveling

subsidiary

a company which is at least half-owned by another company

factory / plant

a large builging or group of buildings where goods are made

call centre

an office where people answer questions and make sales over the phone

service centre

a place where faulty products are mended

headquarters / head office

the main office or building of a company

distribution centre

a building from which goods or supplies are sent to factories, shops or customers

warehouse

a building for storing goods in large quantities

outlet

a place through which product are sold

publicity stunt / gimmick

an organized action designed to attract potencial clients' attention

demand

what customers actually want from the market

supply

what the market actually offers to customers

budget

money for an advertising over a particular period of time

marketing mix

a combination of factors that can be controlled by a company to influence consumers to purchase its products, product, price, place, promotion (and packaging)

parent company

a company that created companies under it and controls them

pitch

what the sales rep says to the potential customer

repositioning

changing an image and strategy of brand or product in a market

merchandising

the activity of promoting the sale of goods, especially by their presentation in retail outlets, a range of minor products which all carry the name of a major product

to check in

go to desk at a hotel / airport to say you have arrived

frequent flyer points

award by airlines to reward customer loyalty

lounge

a room in a hotel / an airport where people can sit and relax

upgrade

change to a better seat or level of service

boarding pass

a card you mast show in order to get on a plane

ground staff

all the people who work at an airport, but not the pilots or cabin crew

initiatives

important new plans to achieve an aim

accomplishements

success in doing something

autonomy

independence / freedom to make your own decisions

empowerment

giving people the power to do something

faculty

teaching staff

slogan

a short phrase that is easy to remember

press coverage

newspapers and magazines

design features

an important, interesting or typical part of something

campaign

a promotional, advertising activity over a particular period of time

suppliers

people or companies who / which deliver services

department

a larger organisation is often divided into smaller units, reffered to us...

marketing

matching what the business organization produces with what customers want

niche

a small, specialised part of a market

junk mail

letters about products and services which you haven't ask for and probably don't want

hype

promoting a product or service with exaggerated or intensive publicity

brand

a product which can be recognized by its name

upmarket

aiming at the luxury end of the market

downmarket

aiming at the mass end of the market

sponsorship

supporting a cultural or sporting enterprise in return for advertising

crowded market

one with too many competing products

reposition

change the image of product or service

mailshot

when the same letter is sent to a large number of possible buyers

brochure

a booklet giving information about company's products or services

junky

drug addict

introduction, growth, maturity, decline

particular stages in product's existance consist of...

shareholders

people owning shares in a company

wholesaler

a business selling products to other shops or business, not individual customers

agenda

a plan of the meeting

item on the agenda

a particular point on the plan of the meeting

a red-eye flight

the flight which is very early, at the crack of dawn

a white knuckle flight

the flight which is scary, with turbulences

open ticket

the ticket without specified date of return

a cheaper ticket oprion

the ticket with a discount

to receive a stand-by passenger status

status by which you can fly only if some passenger doesn't show up and his seat happens to be free