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traffic manager
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a person responsible for scheduling and coordinating the flow of creative department or agency
catchphrase
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a memorable phrase or expression used in advertising or popular culture to promote a product or idea
product placement
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the practice of featuring branded products or services within entertainment media such as movies or tv shows
to target audience
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to direct advertising or promotional efforts towards a specific group of people who are likely to be interested in a product or service
client
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a person or organisation that uses the services or advice of a professional or company
strategy
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a plan if action designed to achieve a long-term or overall aim
to grab attention
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to attract someone's notice or interest quickly and effectively
to make an impression
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to create a lasting effect on someone's memory or opinion
to increase sales
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to improve the number of goods or services sold over a given period of time
to launch a campaign
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to start a planned series of activities aimed at achieving a particular goal. especially in marketing or advertising
budget
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an estimate of income and expenditure for a set period of time
creative department
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a team responsible for generating ideas and producing creative content for advertising or marketing purposes
branding
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the process of creating a unique name and image for a product or service in the consumer's mind through advertising campaigns with a consistent theme
campaign
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a series of planned activities to achieve a particular goal, especially in politics or business
jingle
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a short tune used in advertising to promote a product or service
marketing
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the action or business of promoting and selling products or services, including market research and advertising

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