6. Production

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Domanda Risposta
Their days are numbered.
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ich dni są policzone
Power consumption
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pobór energii
Rechargeable
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akumulator
A built-in battery
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wbudowana bateria
Competition is intensifying.
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konkurencja nasila się
To lose market share to a company
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utrata udziału w ryku na rzecz firmy
Spare capacity
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wolna pojemność
To innovate a way out of it
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innowacyjne wyjście z tego
To launch a range of products
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aby uruchomić gamę produktów
To wean a consumer (off sth on to sth else)
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odzwyczaić konsumenta
Leak-free batteries
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akumulatory bez wycieków
To shift production offshore
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zapewnić produkcję za granice
To keep a battery topped up
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zapewnić doładowanie akumualtora
A pitch about safety = talk about it
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rozmowa o bezpieczeństwie
To squeeze a market - to finish a market
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wycisnąć/wykończyć rynek
A recharge of a cell phone
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doładowanie telefonu komórkowego (baterii)
To project = to forecast
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projektować/prognozować
Ubiquitous = omnipresent
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wszechobecny
To undermine = to dilute, to weaken
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osłabić
A household torch
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pochodnia domowa
At a twist of a handle
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za przekręceniem rączki
An own label
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własna etykietaa
An own label competitor
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konkurent własnej wytwórni
To market a product harder
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trudniej wprowadzić produkt na rynek
To cut costs = to skewer costs = to slit costs = to shave costs
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ciąć koszty
To get going
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ruszyć
A wearable device = a disposable device
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urządzenie przenośne
A branded product
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markowy produkt
Incandescent /ˌɪn. kænˈdes.ənt/ - extremely bright
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żarowe/bardzo jasne
To find little comfort in sth
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znaleźć trochę komfortu w czymś
Locally-made products
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produkty wytwarzane lokalnie
To wind up doing sth/as sth/sb
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zakończyć robienie czegość/jak czegoś/ komuś
To gobble (up) = to consume
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pożerać
Juice - (here) electricity, gasoline
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prąd
A gimmick = a trick (in marketing) - chwyt (reklamowy)
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chwyt (reklamowy)
Durable
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wytrzymaly
Emerging markets
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rynki wschodzące
To pay over the odds for sth = to pay through the nose
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przepłacać
To proliferate
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rozmnażać się
Ill-advised – unwise
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nierozsądne
A set of products (here bath soaps)
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zestaw produktóe
Christmas stockings
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skarpeta swiateczna
Sold at $10 apiece
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sprzedany za 10$ za sztukę
To make a bomb (about a company) = to succeed greatly
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odnieść wielki sukces
A pittance – peanuts, very small money
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za grosze
Next to nothing = almost nothing, peanuts
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prawie nic
Be ruthlessly opportunistic
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być bezwzględnym oportunistą
Be fueled by investment
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być napędzanym inwestycjami
A quest for = the search for
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poszukiwanie
Be priced out of the market
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wyceniony poza rynkiem
Inland locations
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lokalizacje w głębi lądu
To spin a good yarn – to tell a good story, esp. made-up one
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opowiadać zmyśloną historię
A tangle of free-trade agreements
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plątanina umów o wolnym handlu
The spider’s web
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sieć pająka
A tight fit between sth and sth -
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ciasne doposowanie między czymś z czymś
Renminbi = Yuan renminbi
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Renminbi = Yuan Renminbi
A gosling – a small goose
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gąsiątko/mała gęś
Be fitting – appropriate, suitable
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być dopasowanym/odpowiedni
Production apparatus = equipment,
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aparatura produkcyjna/sprzęt
Apparatus – a political organization or system
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organizacja polityczna lub system
To flit – to move fast, to appear out of the blue
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pojawić się niespodziewanie
A Hong-Kong-based firm
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firma z siedzibą w Hong Kongu
To orchestrate a supply chain
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zorganizować łancuch dostaw
To ‘rip the roof off the factory’
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zerwać dach fabryki
Yarn
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przędza
To weave sth into fabric (wove – woven)
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- tkać
To dye
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farbować
Garment – a piece of clothing
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część garderoby
Interconnected
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połączone
To entangle sb in sth
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wplątać kogoś w coś
A driving force
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siła napędowa
To soar
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szybować
Tenfold
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dziesięciokrotnie
An aircraft manufacturer
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- producent samolotów
The stock exchange -
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giełda papierów wartościowych
To trade
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- handlować, kupować i sprzedawać
Be listed
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- być notowanym na giełdzie
To raise finance for sth
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- zebrać pieniądze
Figures = numerical data
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- dane liczbowe, liczby
To increase steadily -
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wzrastać stabilnie, stale
To grow rapidly -
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szybko rosnąć, gwałtownie rosnąć
A background to the company
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historia, tło działania firmy
To move on to the main point
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- przejść do meritum
Be of interest to sb -
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być interesującym dla kogoś
Executive -
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wyłączny, nie dla wszystkich
A range of products -
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wachlarz produktów
To attract a great deal of attention - przykuć dużo uwagi
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przykuć dużo uwagi
An aircraft - a plane, an airplane
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samolot
2 aircraft - 2 planes, 2 airplanes
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samoloty (2)
Be set up -
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być założonym / stworzonym
Based in - z siedzibą w
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- z siedzibą w
A milestone - kamień milowy
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kamień milowy
To privatize -
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prywatyzować
Privatization -
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prywatyzacja
Shares = stock -
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akcje (firmy)
Earnings
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- zarobki
Revenues - dochody
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dochody
A jet plane -
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odrzutowiec
Gross revenue -
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dochód brutto
A billion dollars -
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miliard dolarów
An opportunity -
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szansa, sposobność
To charge premium prices – dyktować wysokie ceny
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dyktować wysokie ceny
A branded product –
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product opatrzony marką
A branding decision –
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decyzja dot. marki
To make a choice –
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dokonać wyboru
Profitibility – zyskowność
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zyskowność
Performance
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– ‘sprawowanie’ się (produktu), wydajność, wyniki
Over time –
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podczas, przez pewien okres, z czasm
Distinct benefits –
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wyraźny, zdecydowany
Erosion of the market
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– rozpad rynku
Having said that, ... -
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Powidziawszy to,...
To go around a supermarket –
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chodzić po...
Unbranded product – pr. nie opatrzony marką, bezmarkowy = AN OWN BRAND
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pr. nie opatrzony marką, bezmarkowy = AN OWN BRAND
To weigh up –
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decydować, rozważać
A point of view –
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punkt widzenia
Fast recognition
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– szybkie rozpoznanie (produktu)
Quite substantially
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– całkiem znacznie
Again and again –
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cały czas
Brand equity –
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kapitał marki, wartość niematerialna = GOODWILL OF A COMPANY
Superior positioned brand –
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lepiej upozycjonowana marka
Board level of the company (staff)
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poziom zarządu firmy (personel)
Line managers
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linia kierownicza
Senior management
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kadra kierownicza
A fault in a product, a faulty product
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wada produktu
To mass-produce sth to a good standard
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produkować masowo w dobrym standardzie
A reject
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odrzucenie
Inevitably
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nieuchronnie
Random checks
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losowe kontrole
To impose sth on sb
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narzucić coś komuś
The production staff
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personel produkcyjny
The office staff
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personel biura
To get through to sb (about a product)
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aby dotrzec do siebie (o pordukcie)
To put sth right (sth like a wrong product)
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poprawić coś
To put a mistake right = to correct the mistake
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naprawić błąd
Be labor-intensive
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pracochłonny
Be cost-effective
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oszczędny
To keep ahead of the competition
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aby wyprzedzić konkurencję
... and hence ... = ... and as a result of that...
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w rezultacie
To provide a service
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świadczyć usługi
To have a direct control over sth
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mieć bezpośrednią kontrolę nad czymś
Of the highest quality
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najwyższej jakości
Be easily justified
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łatwo się usprawidliwia
To take a pride in sth
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być dumnym z czegoś
To carry out quality control
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przeprowadzic kontolę jakości
To seduce sb –
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uwodzić kogoś
To differentiate –
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wyróżniać się
Above all –
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przede wswzystkim
To reflect sth –
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coś odzwierciedlać
9 out of 10 – 9 z 10
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9 z 10
Constraints = limitations = restrictions
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ograniczenia
Inevitably = unavoidably
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nieuchornnie
To water sth down –
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złagodzić, osłabić
Technical limitations
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ograniczenia techniczne
A focus group
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grupa fokusowa
To start all over again – zacząć od nowa
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zacząć od nowa
The drawing board – zespół rysowników
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zespół rysowników
Consumer-led research –
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badania konsumenckie
Technical issues –
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kwestie techniczne
To contribute – dokładać
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dokładać
Technical know-how – wiedza techniczna (praktyczna)
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wiedza techniczna (praktyczna)
Marketing expertise – wiedza (specjalistyczna) z dziedziny marketing
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wiedza (specjalistyczna) z dziedziny marketing
Consumer-validated – zatwierdzone / zaaprobowane przez klientów
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zatwierdzone / zaaprobowane przez klientów
In the best case (scenario) –
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wq najlepszym przypadku
In the worst case (scenario) – w najgorszym przypadku
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w najgorszym przypadku
Be conscious of sth = be aware of sth –
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świadomym czegoś
Practically feasible –
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(praktycznie) wykonalne
To pour millions of $ into the design –
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zainwestować
To communicate sth – coś przekazać (informację)
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coś przekazać (informację)
The bottom line is
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– Najważniejszą rzeczą jest...
A self-service store –
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sklep samoobsługowy
To pitch the promise –
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dotrzymać obietnicy
A purchasing decision = a purchase decision –
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decyzja zakupowa
batch - a group of things that are made together or arrive together
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psrtia (grupa rzcezy które są wytwarzane/dostarczane razem
CAD - computer-assisted design
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projektowanie wspomagane komputerowo
constraint - limitation
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ograiczenie
mil - short term for millimeter
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milimetr
nut - small piece of metal with a hole in the middle used to fasten things together s
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naketka
crew - thin pointed piece of metal that you turn to fasten things together
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zaloga
seal - something that stops air or liquid entering or leaving
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uszczelka
sketch - drawing that is made quickly and without many details
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szkic
slot - long narrow opening in a surface
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szczelina
trade-off - acceptable balance between two different things
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kompromis
welding - joining two pieces of metal by heating them and pressing them together
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spawanie
Things are looking up.
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sprawy się poprawiają
Elation – excitement
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podniecenie
Be elated = be excited, ecstatic
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być podekscytowanym
Ups and downs of the economy
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wzloty i upadki gospodarki
To secure a contract
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zabezpieczyć umowę
To raise an entry barrier
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podnieść barierę wejsćia
Anti-trust authorities
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organy antymonopolowe
Upkeep business = maintenance
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utrzymanie biznesu/konserwacja
To refurbish
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do remontu
To move east (about market)
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przejsc na wschód (o rynku)
Short-sighted
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krótkowzroczny
Economies of scale
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korzyści skali
To shave costs
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zmniejszyć koszty
Flow of people
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przeplyw ludzi
To inspect equipment
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sprawdzic sprzęt
A gizmo = a gadget
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gadżet
To grow crowded
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stać sie zatłoczonym
To compete ferociously = severely
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zaciekle konkurować
Be centered on e.g. Europe. (about markets)
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skoncentruj się na np. Europie (o rynkach)
To live vertically
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zyć pionowo
A margin
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margines
To abide by = to obey = to comply with = to keep to = to stick to (the rules, regulations, e.g.)
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przestrzegać
Penthouse level margins
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marginesy na poziomie penthouse
To take the stairs
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wejść po schodach
Elevation
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podniesienie?
To elevate (prices etc.)
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podnieść (np. ceny)
To get stuck in a lift / an elevator
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utknąć w windzie
To get a quick look-over (≠overlook)
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aby uzyskać szybki przegląd
To make half the profits from installations
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połowę zysków z instalacji
Creaking equipment (like lifts)
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skrzypiący sprzę
To find some other buttons to push
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znaleźć inne przyciski do wcisnecia
A double-decker cabin
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dwupiętrowa kabina
To be buoyant - successful, turning a profit, optimistic
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odnoszący sukcesy
Be lucrative
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być lukratywnym
To keep sth at bay
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trzymać coś na dystans
A dense network of technicians
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gęsta sieć techników
To outsource (sth) to a place
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zlecić coś do miejsca
To run smoothly
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dziłać płynnie
An incumbent
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pełnomocnik
To jump for joy
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skakać z radości
Sth and sth put together
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coś i coś razem wzięte
To give the economy a nive boost
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dać gospodarce nowy impuls
Oil bust
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popiersie olejowane
A wonk – a nerd, a hardworking person
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nerd
A juicy tax cut
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soczysta obniżka podatków
Be akin to
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być podobnym do
To splash out on sth
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wylewać sie na coś
Miserable
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nieszczęsliwy
A wage growth
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wzrost płac
Be sluggish
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być powolnym
Jazzy equipment
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jazzowy sprzęt
A shaft
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wał
A well
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studnia
To cut back (funding)
inizia ad imparare
ograniczyć
Annualized rate
inizia ad imparare
stawka roczna
To go hand-in-hand with sth
inizia ad imparare
isć łeb w łeb z czymś
A month-on-month drop
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spadek miesiąc do miesiaca
Dour news – offputting, gloomy, serious
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poważne nowości
At the pump –
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przy pompie
To ease the pain
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złagodzić ból
To push down inflation
inizia ad imparare
zbić inflację
To hover around zero
inizia ad imparare
oscylować w okolicy zera
To keep interest rates at rock bottom
inizia ad imparare
utrzymać stopy % na najniższym poziomie
Ultra-low
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bardzo niski
Deflationary effect
inizia ad imparare
efekt deflacyjny
To wear off
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zużyć

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