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brand name
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the title given to a product by the company that makes it
brand extension
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using an existing name on another type of product
brand image
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the ideas and beliefs people have about a brand
brand loyalty
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the tendency to always buy a particular brand
brand awareness
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how familiar people are with a brand
product range
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the set of products made by a company
celebrity endorsement
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the use of a well-known person to advertise products
product placement
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when products are used in films or TV programmes
product launch
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the introduction of a product to the market
product lifecycle
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the length of time people continue to buy a product
market share
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the percentage of sales a company has
market segment
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customers of a similar age, income level or social group
market leader
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the best-selling product or brand in a market
market research
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information about what consumers want or need
market challenger
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the second best-selling product or brand in a market
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