unit 4

discipline

training that makes people more willing to obey or more able to control themselves, often in the form of rules, and punishments if these are broken, or the behaviour produced by this training

charisma

a special power that some people have naturally that makes them able to influence other people and attract their attention and admiration

dedication

the willingness to give a lot of time and energy to something because it is important

drive

energy and determination to achieve things

imagination

the ability to form mental pictures of people or things, or to have new ideas

nepotism

the act of using your power or influence to get good jobs or unfair advantages for members of your own family

ruthlessness

the quality of not thinking or worrying about any pain caused to others when deciding what you need to do

brand

a type of product made by a particular company and sold under a particular name

customer

a person who buys goods or a service

headquarters

the main offices of an organization such as the army, the police, or a business company

innovation

a new idea or method

profit

money that is earned in trade or business after paying the costs of producing and selling goods and services

shares

one of the equal parts that the ownership of a company is divided into, and that can be bought by members of the public

subsidiary

a company that is owned by a larger company

workforce

the group of people who work in a company, industry, country, etc.

venture capital

the activity of lending money to someone to start a new business, especially one that involves risks and will make large profits if successful

business acumen

a talent for business

government bonds

an amount of money borrowed by a government, or the official document relating to this

fringe benefits

perks

renumeration

payment for work or services

severance payment

money paid by an employer to an employee whose job the employer has had to bring to an end

empowerment​

have autonomy

take industrial action

go on strike