The Way the brain buys 3

someone or something that is used to trick someone into going somewhere or doing something, so that you can catch them, attack them etc; a model of a bird used to attract wild birds so that you can watch them or shoot them

decoy

not necessary because something else means or does the same thing

redundant

to gently persuade or encourage someone to take a particular decision or action

nudge

to try to persuade someone to do business with you, buy something etc

pitch

to put your name on a list for something because you want to take part in it

sign up

literary or formal great danger, especially of being harmed or killed

peril

secretly, while other things are happening publicly;

behind the scenes

a strong negative reaction by a number of people against recent events, especially against political or social developments

backlash

affecting your mind in a way that you are not conscious of

subliminal

to slow down and stop; to stop operating or continuing

come to a halt

to press buttons on a cash register to record how much money is being put inside

ring sth up