rgzamin

relaunch a product

a new attempt to sell a product, especially in slightly diffrent way

relocating their operations

to move activity to a diffrent place or to make someone or something do this

restructure their operations

to orginaze something such as a company in a diffrent way so that it will operate better

delay

situation in which something does not happen or start when it should

aquisition

he process of buying something or obtaining it in some other way

takeover

a situation in which one company takes contrin of another comapny bybuying a majority of its shares

advertising campaign

an organisation programme of advertising activities over a particular period of time with specyfic aims

awarness

knowledge or understanding of a particular situation or subject

boost

to increase something such as production, sales or prices

brand

a name given to a product by a company so that the product can easily be recognized by its name or its design

brand image

the collection of ideas and beliefs that people have about the brand

buzzword

word or phrase from one special area of knowledge that people suddenly think is important and use a lot

durable

if something is durable, it lasts a long time, even if it is used a lot.

endorse

a well known person endorses a product, they say in an advertisement how good they think it is. People will buy the product because they like or trust the person.

fake

– a copy of an original product that is intended to deceive people into believing it is the real one.

incentive

something which is used to encourage people to do something, especially to make them work harder, produce more or spend more money

launch

to show or make a new product available for sale for the first time/ to start a

logo

a design or way of writing its name that a company or organization uses as its official sign on its products, advertising

profit margin

the difference between the price that something is sold for and the cost of producing or buying it.

packaging

material, boxes used for wrapping goods to protect them, for example because they are being taken somewhere

purchase

to act of buying something

reliable

someone or something thet is reliable can be trused or delended on

retail

the sale of goods to customers for their own use, rather than to shops

market segment

a group of customers that share similar characteristics, such as age, income, interests

stock

a supply of goods, kept for sale by a shop or the retailer

trend

the general way in which a particular situation is changing and developing

upmarket

involving goods and services that are expensive and perhaps of good quality

value

the amout of money something is worth

market challenger

the second best selling product on the market

product range

the set of products made by a company