My lesson

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Domanda English Risposta English
the introduction of a product to the market
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launch
wprowadzenie produktu na rynek
a type of products made by a particular company
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brand
marka
the ideas and beliefs people have about a brand
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image
wizerunek
the second best -selling product or brand in a market
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chellenger
produkt konkurencyjny
the title given to a product by the company that makes it
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name
nazwa
the set of products made by a company
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range
zakres produktów
the percentage of sales a company has
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share
współdzielenie
the use of a well-known person to advertise products
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endorsement
promowanie
how familiar people are with a brand (or its logo and slogan)
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awereness
świadomość marki
the best selling product or brand in a market
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leader
lider
when products are used in films or TV programmes
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placement
lokowanie
the information about what consumers want or need
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research
badania rynku
using an existing name on another type of product
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stretching
rozciąganie marki
the length of time people continue to buy a product
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lifecycle
życie produktu
the tendency to always buy particular brand
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loyalty
lojalny wobec marki
customers of a similar age, income level or social group
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segment
grupa docelowa
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