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it is the simplest part of something.

basic

picture that shows only the basic form of something, without much detail.

Outline

simple drawing or rough outline of something.

Sketch

image that is created on a surface with a pen, pencil, or other instrument.

Drawing

general idea or understanding about what something is or does.

concept

small, specific part of something.

detail

black residue that is produced by burning wood and is used to make drawings and sketches.

charcoal

black, shiny mineral that can be used to make the part of a pencil that makes a mark.

graphite

large, flat surface that is used for holding paper when drawing or sketching.

drawing board

category of two-dimensional art forms that are often used to create commercial art.

graphic arts

it is flat on a surface.

two-dimensional

art that involves writing with decorative letters and symbols.

calligraphy

type of printmaking that involves transferring an image to something from a flat, oily surface.

lithography

type of printmaking that involves transferring an image first to a rubber surface from the original plate, then to paper. It is usually used for printing many copies of the same image.

offset printing

art that involves producing images by transferring ink to paper with plates made out of metal, wood, or other materials.

printmaking

type of printmaking that involves transferring an image to something from a fabric screen.

screenprinting

colored liquid that is used to produce images in printmaking.

printing ink

type of printmaking that involves applying an image to paper by pressing it against an inked surface with raised lines.

relief printing

type of relief printing that involves transferring an image to something from a carved block of wood.

woodcut

part of the Internet that includes information about a particular person, business, or other subject, and usually contains multiple connected webpages

website

particular page on a website, with its own unique web address.

webpage

worldwide network that allows information to move between computers and other devices.

Internet

process of planning the appearance and function of a website.

web design

way something looks or is visually presented.

appearance

information, such as text or graphics, that is included in something, such as a document or webpage.

content

technical process of building a website.

web development

quality of being useful or having a practical purpose.

functionality

measure of how easily something can be used.

usability

the act of moving from one webpage to another.

navigation

measure of how quickly and easily a website can be located.

visibility

computer program that is used to locate information on the Internet.

search engine

process of putting information into a programming or markup language.

coding

A framework or outline of a website's layout and navigational systems.

website wireframe

A system for displaying a webpage's content and formatting instructions, and is not seen in the final displayed version of the text.

markup language

markup language that specifies the format of most webpages.

HTML (Hypertext Markup Language)

family of markup languages that are extended or advanced versions of HTML.

XHTML (Extensible HyperText Markup Language)

system of communication that tells a computer what to do, usually involving how to process or display information from a markup language.

programming language

programming language that applies a particular style to basic text in a markup language.

CSS (Cascading Style Sheets)

programming language that is used to transfer certain types of formatting into readable forms.

XSL (extensible stylesheet language)

programming language that is used to control the actions of a computer program or web page.

JavaScript

software that allows people to create and manage webpages without extensive knowledge of programming and markup languages.

web content management system

type of barcode that is used to store electronic information about something, such as a webpage.

QR code (Quick Response)

system for transferring data securely over the Internet, so that only the intended recipient receives it.

FTP

link on a webpage that can be clicked to open another webpage.

hyperlink

format for entering data into publishing software that requires the user to input a markup language, and does not immediately show the project's final appearance.

batch mode

graphic content, including pictures and symbols, that is often provided with word processing software.

clip art

production of newspapers, magazines, books, or other printed matter by means of a printer linked to a computer.

Desktop publishing (DTP)

section of content in an electronic document or presentation, similar to a paper page in a physical document.

electronic page

type of display technology that is designed to mimic the appearance of regular paper and is typically not backlit.

electronic paper

arrangement of contents and design elements on a page.

page layout

paper copy of a design or of text.

print

To produce and issue it either over the Internet or on paper.

publish

it is represented on a computer screen exactly as it will appear on paper.

WYSIWYG (what you see is what you get)

it is 8.27 inches wide and 11.69 inches long paper.

A4

To change it into a different format.

To convert a file

a function in design and word processing programs that allows a user to quickly locate all the instances of a particular term and change them to something else.

find-and-replace

set of formatting instructions for images that ensures design consistency. It often includes features like borders, shapes, colors, and transparency.

item style

measurement of the spacing between letters or characters in text.

kerning

measurement of the amount of blank space between lines of print.

leading

it is 8.5 inches wide and 11 inches long paper.

letter size

a layout that is used as a template for multiple pages in a document, so that each page contains the same design elements.

master page

measurement of a paper's width and length.

paper size

file format for text and images that is easily sent and printed.

PDF

set of formatting instructions for text that ensures design consistency. It often includes features like font, kerning, and text color.

style sheet

a job that a company does for a client, usually for a set fee that is agreed upon in advance.

commission

design company that is more business-oriented or multidisciplinary than a design studio.

firm

worker who is hired as temporary staff or on a job-by-job basis.

freelancer

a worker who is hired for various jobs.

generalist

group of two or more individuals who agree to work together.

partnership

it is designed and distributed with the purpose of advertising a company, product, or service.

promotional

a person who owns a design firm.

proprietor

act of directing a client to a design studio or firm that can satisfy the needs of a project.

referral

worker who is hired to work in a specific area of an industry.

specialist

an employee who works regularly for a company and is paid a salary.

staffer

group of designers working together.

studio

it has little or no narrative content.

abstract

moving image that can be narrative or abstract.

animation

the art of designing station identifiers, logos, titles, and other media for use on television.

broadcast design

short promotional sequence designed to run between two television programs.

bumper

network identifier that has been animated.

flying logo

it is an image that has motion.

kinetic image

discipline practiced by designers who create moving graphics either for titles or for graphic elements.

Motion design

it follows a logical sequence according to a story.

narrative

studio of designers who create titles and trailers.

optical house

portfolio of film or television work.

reel

sequence preceding or following a movie or television show.

title

short film intended to promote a television show or a movie.

trailer

person who manages the overall design of a publication as well as the design department of the publication.

art director

date or time by which work needs to be completed.

deadline

an article that is representative of the opinion of the author.

editorial

the rate at which a publication is published.

frequency

a worker who is responsible for producing information graphics such as charts, graphs, or maps.

graphics editor

practice of writing or editing for the purposes of p!-lblishing a periodical.

journalism

a worker who is responsible for creating the design components of a publication, including features, columns, and inserts.

junior designer

periodical that comes out on a weekly or monthly basis and focuses on a particular subject.

magazine

publication that is published daily, weekly, or monthly and focuses on news.

newspaper

any printed publication that is published on a regular basis.

periodical

printed or digital newspaper, magazine, or other type of periodical.

publication

open space in a publication or broadcast that companies can purchase to show advertisements.

ad space

the act of publishing announcements designed to call attention to a product, service, or idea.

advertising

a company that creates and implements advertising for other companies.

An advertising agency

large sign visible from the road that is available for advertisements.

billboard

unique name or identifying feature that distinguishes the products of one company from any other.

brand

collection of advertisements that are focused around one central theme.

An advertising campaign

recorded advertisement for television or radio.

commercial

person in charge of writing the text or slogan for an advertising campaign.

copywriter

person in charge of the artistic aspect of an advertising campaign.

creative director

a form of small printed advertisement that is posted in prominent places or delivered by hand to consumers.

flyer