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benchmarking
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looking for possibilities for improvement by comparing one's products to those of competitors
direct investment
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entering a foreign market by setting up one's own facilities in that country
discount
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a reduction in price
e-marketing
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promotion of products and services over the internet
extranet
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a network connecting a company with its suppliers and distributors
follow-up
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to ensure customer satisfaction by maintaining contact after the sale
intranet
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a network connecting people working in the same company with one another
mark up
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the percentage of the price of a product that is added to get the selling price
market leader
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the company that has the largest market share in a given branch
opinion leader
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a person who exerts influence on others thanks to for example competence or knowledge
packaging
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designing and manufacturing of containers or wrappers for products
product line
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a group of closely related products
telephone marketing
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selling directly to customers with the use of the telephone
trade fair
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an exhibition at which companies of a certain branch demonstrate their products
viral marketing
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e-mail messages passed around among friends, an internet version of word-of-mouth marketing
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