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Domanda		Risposta
advertising campaign inizia ad imparare		kampania reklamowa an organisation’ s programme of advertising activities over a particular period of time with specific aims
awareness inizia ad imparare		świadomość knowledge or understanding of a particular subject, situation or thing
boost inizia ad imparare		zwiększać, pobudzać to increase something such as production, sales or prices
brand inizia ad imparare		marka a name given to a product by a company so that the product can easily be recognized by its name or its design
brand image inizia ad imparare		wizerunek marki the collection of ideas and beliefs that people have about the brand
buzzword inizia ad imparare		modne powiedzonko a word or phrase from one special area of knowledge that people suddenly think is important and use a lot
a downmarket product inizia ad imparare		produkt o niższej cenie a product that is cheap
durable inizia ad imparare		trwały if something is durable, it lasts a long time, even if it is used a lot
endorse inizia ad imparare		podpisać się, popierać a well known person endorses a product, they say in an advertisement how good they think it is. People will buy the product because they like or trust the person
fake inizia ad imparare		podróba a copy of an original product that is intended to deceive people into believing it is the real one
incentive inizia ad imparare		zachęta something which is used to encourage people to do something, especially to make them work harder, produce more or spend more money
launch inizia ad imparare		wprowadzać (na rynek) to show or make a new product available for sale for the first time
logo inizia ad imparare		logo a design or way of writing its name that a company or organization uses as its official sign on its products, advertising
profit margin inizia ad imparare		marża zysku the difference between the price that something is sold for and the cost of producing or buying it
packaging inizia ad imparare		opakowanie material, boxes used for wrapping goods to protect them, for example because they are being taken somewhere
purchase inizia ad imparare		zakup the act of buying something
reliable inizia ad imparare		wiarygodny someone or something that is reliable can be trusted or depended on
retail inizia ad imparare		sprzedaż the sale of goods to customers for their own use, rather than to shops
market segment inizia ad imparare		segment rynku a group of customers that share similar characteristics, such as age, income, interests
stock inizia ad imparare		asortyment/towar, zasób/zapas a supply of goods, kept for sale by a shop or the retailer
trend inizia ad imparare		tendencja the general way in which a particular situation is changing and developing
upmarket inizia ad imparare		ekskluzywny involving goods and services that are expensive and perhaps of good quality
value inizia ad imparare		wartość the amount of money something is worth
market challenger inizia ad imparare		pretendent rynkowy the second best selling product on the market
product range inizia ad imparare		zakres produktów the set of products made by a company
cancellation inizia ad imparare		anulowanie a decision or statement that a planned activity will not happen or that an agreement will be ended
jet lag inizia ad imparare		zmęczenie spowodowane różnicą czasu the tired and confused feeling that you can get after flying a very long distance
check in inizia ad imparare		zameldować się to go to the desk at a hotel or airport and say that you have arrived
lounge inizia ad imparare		poczekalnia (na lotnisku) a waiting room at an airport
boarding pass inizia ad imparare		karta pokładowa an official card that you have to show before you get onto a plane
business centre inizia ad imparare		Centrum biznesowe a place providing office facilities and services
economy class inizia ad imparare		klasa turystyczna/ekonomiczna (tańsza) the cheapest type of seats in a plane
business class inizia ad imparare		klasa biznesowa travelling conditions on an aircraft that are more expensive than tourist class but not as expensive as first class
put through inizia ad imparare		połączyć telefonicznie to connect someone to someone else on the telephone
reschedule inizia ad imparare		zmienić termin to arrange a new time or date for a meeting or event
departure inizia ad imparare		odlot, odjazd, wyjazd an act of leaving a place at the start of a journey
conference inizia ad imparare		konferencja a large formal meeting where a lot of people discuss important matters such as business
delay inizia ad imparare		opóźnienie the situation in which something does not happen or start when it should
reservation inizia ad imparare		rezerwacja an arrangement made so that a place is kept for you in a hotel, restaurants, plane etc.
timetable inizia ad imparare		rozkład (jazdy/lotów/rejsów) a list of the times at which buses, trans or planes arrive and leave
frequent flyer inizia ad imparare		często podróżujący someone who flies with a particular airline a lot and is often offered special advantages
agreement inizia ad imparare		umowa an arrangement to do something made by two or more companies
business card inizia ad imparare		wizytówka a card that show the business person’s name, position, company and address
joint venture inizia ad imparare		wspólne przedsięwzięcie a business activity begun by two or more people or companies working together
break down inizia ad imparare		psuć się/załamywać się to divide something such as a total amount into separate parts
decentralize inizia ad imparare		zdecentralizować to change the way a country, organization or industry is run
deregulate inizia ad imparare		deregulować to take away the rules that control something
downsized its workforce inizia ad imparare		zmniejszyła swoją siłę roboczą to make a company or organization smaller by reducing the number of workers
office layout inizia ad imparare		układ biura the way in which the different parts of something are arranged
reassess the situation inizia ad imparare		ponownie ocenia sytuację to carefully consider a situation, person, or problem again in order to make a judgment
redevelop inizia ad imparare		przebudować to improve an area that is in bad condition by destroying or improvingold buildings and building new ones
relaunch the product inizia ad imparare		uruchom ponownie produkt a new attempt to sell a product, especially in a slightly different way
relocating their operations inizia ad imparare		przeniesienie swojej działalności to move activity to a different place, or to make someone or something do this
restructure the company inizia ad imparare		zrestrukturyzować firmę to organize something such as a company in a different way so that it will operate better
retrain all staff inizia ad imparare		przekwalifikować cały personel or to teach all the employees, new skills that are needed for a job
the bottom line inizia ad imparare		dolna linia the amount of money that a business makes or loses
trailblazer inizia ad imparare		pionier someone who is the first to do something or to discover something
turnaround inizia ad imparare		finansowe uzdrowienie spółki an important change in a situation that causes it to improve
update inizia ad imparare		aktualizacja to add the most recent information
upgrade the product / service inizia ad imparare		uaktualnić produkt/usługę to improve the quality of a service or product
delayering inizia ad imparare		redukcja kadry kierowniczej a reduction in the number of levels of management within an organization
lean business inizia ad imparare		chudy biznes xd the one that spends as little money and employs as few workers as possible so that it will make a good profit
flat structure inizia ad imparare		płaska struktura with as few levels as possible
middle management inizia ad imparare		kierownictwo średniego szczebla the ones who are in charge of parts of an organization and have less authority than the most senior ones
front-line employees inizia ad imparare		pracownicy pierwszej linii first contact staff
empowerment inizia ad imparare		upoważnienie / wzmacnianie / umożliwianie giving a person or organization the legal authority to do something
acquisition inizia ad imparare		przejęcie / akwizycja / nabycie he process of buying something or obtaining it in some other way
takeover inizia ad imparare		przejąć (np. inną firmę) a situation in which one company takes control of another company bybuying a majority of its shares
intellectual property inizia ad imparare		własność intelektualna something that someone has created or invented and that no one else is legally allowed to make, copy, or sell
core competencies inizia ad imparare		Kompetencje kluczowe basic abilities
accomplishment inizia ad imparare		osiągnięcie sth that has been achieved
to appeal inizia ad imparare		przyciągać to attract
assembly line inizia ad imparare		linia produkcyjna production line
to boost inizia ad imparare		zwiększyć (szybko) to increase rapidly
call centre inizia ad imparare		centrum telefoniczne an office where people answer questions and solve problems on the phone
celebratory fund inizia ad imparare		uroczysty fundusz an amount of money that is used to organize events in a company
decentralization inizia ad imparare		decentralizacja removing the centre in favour of a more democratic structure of an organization
emphasis inizia ad imparare		nacisk special importance attached to sth
to emphasize inizia ad imparare		podkreślenie to stress, to highlight the importance of sth
empowerment inizia ad imparare		upoważnienie / wzmacnianie / umożliwianie giving power to individuals so that they can make important decisions
to engage inizia ad imparare		zaręczać się to involve, to make sb interested
faculty inizia ad imparare		wydział one of the divisions of a university, eg faculty of law
to gain inizia ad imparare		zyskać to receive, to get
gourmet inizia ad imparare		smakosz fine, exotic food and drink
H&R inizia ad imparare		zasoby ludzkie Human Resources
headquarters inizia ad imparare		siedziba the head office or the main building of a company
incentive inizia ad imparare		zachęta sth that motivates and stimulates people to act
objective inizia ad imparare		cel aim, purpose, target
outlet inizia ad imparare		rynek zbytu, outlet a place from which goods are sold
parent company inizia ad imparare		spółka-matka a company that at least half owns another company
perk inizia ad imparare		korzyść/świadczenie (dodatkowe) an advantage or an extra such as a car, mobile phone or laptop that you are given to do your job
PR inizia ad imparare		Public Relations
prominent inizia ad imparare		wybitny leading, important, well-known
purpose-built inizia ad imparare		zbudowany specjalnie built for a particular purpose
R&D inizia ad imparare		dział badań i rozwoju Research and Development
to relocate inizia ad imparare		przenieść to move to a new location
revenue inizia ad imparare		przychód (firmy) money that a business receives for selling goods or services
reward inizia ad imparare		nagroda sth that is given as a prize
service centre inizia ad imparare		Centrum Obsługi a place where faulty goods are repaired
side effect inizia ad imparare		efekt uboczny an unwanted result of an action
subsidiary inizia ad imparare		spółka zależna a company that is at least 50% owned by another company
survey inizia ad imparare		badanie a set of questions given to a group of people to find out what their opinions are
town council inizia ad imparare		Rada Miejska local authority governing a town
voluntary inizia ad imparare		nadobowiązkowe non-obligatory
warehouse inizia ad imparare		magazyn a place used for storing products
workforce inizia ad imparare		siła robocza all the people who work for an organization
advertorial inizia ad imparare		reklama (w gazecie) an advertisement in a newspaper or magazine which is designed to look like an objective article written by the journalists of that newspaper
banner ad inizia ad imparare		baner reklamowy an advertisement appearing on a web page in the form of a bar, column or box
billboard (ame)/ hoarding (bre) inizia ad imparare		billboard a large board in a public place, used to display advertisements
commercial inizia ad imparare		reklama (TV/radio) a television or radio advertisement
endorsement inizia ad imparare		poparcie the use of a well-known person to advertise a product
leaflet / flyer inizia ad imparare		ulotka / ulotka a piece of paper containing information or advertising, usually distributed free
mailshot inizia ad imparare		druki reklamowe promotional material sent in the form of a letter or email to a large number of people at one time
point-of-sale inizia ad imparare		punkt sprzedaży the place at which retail transactions are carried out
pop-up inizia ad imparare		wyskakujące okienko a new window which opens quickly on a computer screen in front of what you are working on, especially one generated for the purpose of advertising
product placement inizia ad imparare		lokowanie produktu a way of advertising a product by supplying it for use in films or television programmes
publicity stunt inizia ad imparare		chwyt reklamowy something unusual done to attract attention
sample inizia ad imparare		próbka reklamowa a small amount of something given to a potential customer
slogan inizia ad imparare		slogan a short, easily remembered phrase, especially one used in advertising
sponsorship inizia ad imparare		sponsorowanie financial support received from a person or organisation in return for advertising
subliminal advertising inizia ad imparare		reklama podprogowa? an image fleshed onto a screen very quickly so that people are influenced without noticing it
target audience inizia ad imparare		grupa docelowa a particular group at which a product such as a film or advertisement is aimed
ups (unique selling points) inizia ad imparare		ups (unikalne zalety) aspects of a product that make it different from the competing products
viral advertising inizia ad imparare		reklama wirusowa a way of advertising in which an image, video, piece of information is circulated from one internet user to another
word of mouth inizia ad imparare		plotka spoken communication as a means of transmitting information
bank statement inizia ad imparare		wyciąg z konta a document showing the money that has gone into and out of your account
receipt inizia ad imparare		pokwitowanie a written statement showing that you received money, goods or services
bill inizia ad imparare		rachunek a list showing how much you have to pay for goods or services received
overdraft inizia ad imparare		przekroczenie konta bankowego a deficit in a bank account caused by drawing more money than an account holds
interest inizia ad imparare		odsetki (długu) an amount paid by a borrower to a lender
to owe inizia ad imparare		być dłużnym to need to repay money
equity stake inizia ad imparare		pakiet akcji money risked or invested in a business
recession inizia ad imparare		recesja time when an economy or industry is doing badly
shares inizia ad imparare		akcje one of the parts into which ownership of a company is divided
debt inizia ad imparare		dług money that a person or organization owes to another
stock market inizia ad imparare		Giełda Papierów Wartościowych a place where shares are bought and sold
forecast inizia ad imparare		prognoza a description what is likely to happen in the future
bankruptcy inizia ad imparare		bankructwo when someone is unable to pay their debts
dividend inizia ad imparare		dywidenda a part of profits paid to shareholders
turnover inizia ad imparare		obrót amount of business done in a particular period
profit margin inizia ad imparare		marża zysku the difference between the price that something is sold for and the cost of producing
downturn inizia ad imparare		spadek koniunktury the part of economic cycle when prices or value of stocks fall
return inizia ad imparare		wysokość zysku z inwestycji the amount of profit made from an investment
securities inizia ad imparare		papiery wartościowe financial investments such as bonds or shares
commodities inizia ad imparare		Surowce products that can be sold to make a profit e.g. farm product or metals
income inizia ad imparare		dochód money that you earn from your job or receive from investments
whizz-kid inizia ad imparare		świstak lol, geniusz a young person who is very skilled or successful at something
wheeler-dealer inizia ad imparare		łeb do interesów someone who does a lot of complicated business transactions
bear market inizia ad imparare		bessa a financial market in which prices are falling
bull market inizia ad imparare		hossa a financial market in which prices are rising
volatility inizia ad imparare		zmienność sudden and quick changes
to soar inizia ad imparare		rosnąć / zwyżkować to rise dramatically
to plummet inizia ad imparare		runąć / spadać w dół to fall dramatically
to level off inizia ad imparare		wyrównywać się to become steady
a bid inizia ad imparare		oferta an offer to buy something
pitch inizia ad imparare		przekonująca prezentacja sprzedażowa a persuasive sales presentation
wealthy inizia ad imparare		zamożny rich, affluent
tycoon inizia ad imparare		potentat wealthy business person
entrepreneur inizia ad imparare		przedsiębiorca someone who starts a company and takes risk to make a profit
shareholder inizia ad imparare		udziałowiec, akcjonariusz someone who owns shares in a company
asset inizia ad imparare		atut, zaleta, mocny punkt, cenny nabytek something belonging to an individual or a business that has some value
revenue inizia ad imparare		przychód money that a business or organization receives over a period of time
adapt inizia ad imparare		przystosować się to adjust oneself to different conditions, environment etc.
assignment inizia ad imparare		zadanie, delegacja when someone is given a particular job or task, or sent to work in a particular place
awareness inizia ad imparare		świadomość knowledge or understanding of a particular subject, situation or thing
behaviour inizia ad imparare		zachowanie the range of actions and mannerisms made by individuals, organisms in conjunction with themselves or their environment
culture inizia ad imparare		kultura the attitudes or beliefs that are shared by a particular group of people or in a particular organisation
cultural diversity inizia ad imparare		różnorodność kulturowa the cultural variety and cultural differences that exist in the world, a society, or an institution
to delegate inizia ad imparare		delegować to entrust duties, right to somebody
flexible inizia ad imparare		elastyczne easily changed to suit new conditions, adaptable
fluent inizia ad imparare		biegły, płynny able to speak smoothly and readily
protocol inizia ad imparare		protokół code of behaviour, etiquette
punctuality inizia ad imparare		punktualność being able to complete a required task or fulfil an obligation before or at a previously designated time
subculture inizia ad imparare		subkultura a cultural group within a larger culture, often having beliefs or interests at variance with those of the larger culture

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