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inizia ad imparare
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CUSTOMER RELATIONSHIP MANAGEMENT
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to use CRM software to give the customer a more personal experience inizia ad imparare
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korzystać z oprogramowania CRM aby zapewnić klientom bardziej osobiste wrażenie/doświadczenie
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individualized advertising based on previous purchases inizia ad imparare
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zindywidyalizowana reklama na podstawie wcześniejszych zakupów
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inizia ad imparare
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uchylanie się od płacenia podatków
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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nakładać/ pobierać podatek
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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wyselekcjonowany = wybrany
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to tout /taʊt/ - nagabywać, zachwalać, nakłaniać / to advertise, talk about, or praise something or someone repeatedly, especially as a way of encouraging people to like, accept, or buy something inizia ad imparare
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zachwalać- nagabywać, zachwalać, nakłaniać / reklamować, mówić o czymś lub wielokrotnie chwalić coś lub kogoś, szczególnie w celu zachęcenia ludzi do polubienia, zaakceptowania lub kupienia czegoś
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recommendations mingled with glimpses into their daily lives - rekomendacje połączone z przebłyskami ich codziennego życia inizia ad imparare
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rekomendacje pomieszane z wglądem w ich codzienne życie - rekomendacje połączone z przebłyskami ich codziennego życia
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inizia ad imparare
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CUSTOMER RELATIONSHIP MANAGEMENT
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to use CRM software to give the customer a more personal experience inizia ad imparare
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korzystać z oprogramowania CRM aby zapewnić klientom bardziej osobiste wrażenie/doświadczenie
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individualized advertising based on previous purchases inizia ad imparare
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zindywidyalizowana reklama na podstawie wcześniejszych zakupów
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inizia ad imparare
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uchylanie się od płacenia podatków
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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nakładać/ pobierać podatek
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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wyselekcjonowany = wybrany
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to tout /taʊt/ - nagabywać, zachwalać, nakłaniać / to advertise, talk about, or praise something or someone repeatedly, especially as a way of encouraging people to like, accept, or buy something inizia ad imparare
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zachwalać /taʊt/ - nagabywać, zachwalać, nakłaniać / reklamować, mówić o czymś lub wielokrotnie chwalić coś lub kogoś, szczególnie w celu zachęcenia ludzi do polubienia, zaakceptowania lub kupienia czegoś
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recommendations mingled with glimpses into their daily lives - rekomendacje połączone z przebłyskami ich codziennego życia inizia ad imparare
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rekomendacje pomieszane z wglądem w ich codzienne życie - rekomendacje połączone z przebłyskami ich codziennego życia
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give their artifice an aura of authenticity - nadawać ich sztuczkom aurę autentyczności inizia ad imparare
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nadają swoim sztuczkom aurę autentyczności - nadadzą ich sztuczkom aurę autentyczności
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inizia ad imparare
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credulous /ˈkredʒ.ə. ləs/ = gullible inizia ad imparare
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raucous (online presence) /ˈrɔː. kəs/ - laud and unpleasant inizia ad imparare
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hałaśliwy (obecność online) /ˈrɔː. kəs/ - chwalebny i nieprzyjemny
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to do without sth- obyć/obejść się bez czegoś inizia ad imparare
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to tarnish the reputation inizia ad imparare
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inizia ad imparare
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to gauge - /ɡeɪdʒ/ - measure/ estimate inizia ad imparare
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zmierzyć - /ɡeɪdʒ/ - zmierzyć/oszacować
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inizia ad imparare
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to poach customers/ ideas /pəʊtʃ/ - kraść klientów / pomysły inizia ad imparare
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zdobywać klientów/pomysły /pəʊtʃ/ - kraść klientów / pomysły
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at the drop of a hat = in no time = in the blink of an eye inizia ad imparare
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w mgnieniu oka = w mgnieniu oka = w mgnieniu oka
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to enhance customer relationship inizia ad imparare
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polepszyć relację z klientem
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to customize and personalize your messaging inizia ad imparare
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dostosować i personalizować przesyłanie wiadomości
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inizia ad imparare
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zindywidualizowana komunikacja
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inizia ad imparare
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dokonywać większych zakupy
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inizia ad imparare
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inizia ad imparare
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savvy companies = clever companies inizia ad imparare
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mądre firmy = sprytne firmy
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inizia ad imparare
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to give a tangible reason inizia ad imparare
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podać namacalną przyczynę
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inizia ad imparare
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popierać, wzmacniać (strengthen)
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inizia ad imparare
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zbyt nisko oszacowany / niedoceniony
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value_for_money- (=relationship between quality and price) inizia ad imparare
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value_for_money- (=zależność między jakością a ceną)
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inizia ad imparare
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to attract the buyer’s attention inizia ad imparare
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przyciągać uwagę kupującego
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inizia ad imparare
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badanie rynku (the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought)
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to identify the need for a new product inizia ad imparare
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zidentyfikować zapotrzebowanie na nowy produkt
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inizia ad imparare
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to look at consumer buying habits inizia ad imparare
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patrzeć na /przyjrzeć się zwyczajom zakupowym konsumentów
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secondary data (= information that is already available) inizia ad imparare
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primary data (data collected for the first) inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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analiza proównawcza / badanie porównawcze (the use of something as a standard in order to improve your own work, products, or processes)
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inizia ad imparare
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segmentacja rynku (the dividing of all possible customers into groups based on their needs, age, education, income, etc.)
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(a small group of consumers sit in a room and discuss a variety of pre-defined topics. They might be asked how they feel about a particular brand, which of various possible new advertising campaigns they prefer, what ideas they ha inizia ad imparare
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inizia ad imparare
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but there is no reliable answer as to how many times a consumer needs to see a message. inizia ad imparare
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EFEKT PROGOWWY the point at which advertising becomes effective
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Products are targeted at specific market segments. inizia ad imparare
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Produkty skierowane są do określonych segmentów rynku.
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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to sell at a high / low price inizia ad imparare
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sprzedać po wysokiej/ niskiej cenie
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to set a high / low price inizia ad imparare
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ustalać wysoką / niską cenę
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to maintain an image of exclusivity inizia ad imparare
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zachować wizerunek ekskluzywności
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inizia ad imparare
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inizia ad imparare
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R&D = Research and Development inizia ad imparare
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inizia ad imparare
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ilościowy -(=factual and numerical),
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inizia ad imparare
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jakościowy -or qualitative (=opinions and attitudes that are difficult to measure).
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inizia ad imparare
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a final consumer of a product (użytkownik końcowy)
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inizia ad imparare
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mark-up (= the % added to the cost to give the selling price) / nadwyżka ceny ponad kosz produkcji (narzut) inizia ad imparare
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narzut (= % dodany do kosztu, aby otrzymać cenę sprzedaży) / nadwyżka ceny ponad kosz produkcji (narzut)
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inizia ad imparare
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inizia ad imparare
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udział w rynku / udziały w rynku (percentage of total market sales held by one company on a market)
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inizia ad imparare
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inizia ad imparare
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lojalność wobec marki, przywiązanie do marki
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inizia ad imparare
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product mix (product range) inizia ad imparare
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asortyment produktów, pełna oferta produktów firmy
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inizia ad imparare
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a skimming price strategy - (a high price for early adopters which is then gradually lowered) inizia ad imparare
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strategia „spijania śmietanki”
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inizia ad imparare
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alians firm (a cooperation between two or more companies working together towards the same goal)
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inizia ad imparare
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wspólne przedsięwzięcie, spółka z kapitałem mieszanym, spółka typu joint ventrue (an arrangement between two or more companies to work together on a particular project)
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inizia ad imparare
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to differentiate the product inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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the activity of competitors - aktywność konkurenów inizia ad imparare
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aktywność konkurentów - aktywność konkurenów
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to spot gaps in the market inizia ad imparare
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representative sample of people inizia ad imparare
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reprezentatywna grupa osób
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inizia ad imparare
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inizia ad imparare
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PEST analysis- abbreviation for Political, Economic, Social, and Technological analysis: a management method that examines the effect that events or influences from outside may have on the performance of a company or organization inizia ad imparare
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Analiza PEST – skrót od analizy politycznej, ekonomicznej, społecznej i technologicznej: metoda zarządzania badająca wpływ, jaki zdarzenia lub wpływy zewnętrzne mogą mieć na wyniki firmy lub organizacji
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corner/dominate/monopolize the market - zmonopolizować/zdominować rynek inizia ad imparare
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zdominować/zdominować rynek – zmonopolizować/zdominować rynek
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