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Building brand ...... is one of the best things you can do to promote your business. AWARE

AWARENESS

2. Increased environmental ...... has led to a greater demand for recycled paper. AWARE

AWARENESS

The managers were totally ...... of the reasons for the workers’ protests. AWARE

UNAWARE

Students who achieve an ........ standard will progress to degree studies ACCEPT

ACCEPTABLE

Many viewers find the amount of violence on TV........ ACCEPT

UNACCEPTABLE

6. I have just received their letter of ......, so we can go ahead. ACCEPT

ACCEPTANCE

7. The topic of my presentation is “Our greatest engineering ....... of the 20th century”. ACHIEVE

ACHIEVEMENTS

8. One of the typical questions interviewers ask applicants is: “If you were to mention your one important ..., what would that be?” ACHIEVE

ACHIEVEMENT

9. Typical business ...... can include things like operations, marketing, production and administration. ACT

ACTIVITIES

10. It’s been a very ... day on the Stock Exchange. ACT

ACTIVE

11. The unions have threatened to take industrial ........ ACT

ACTION

12. He’s been ....... involved in politics for 30 years. ACT

ACTIVELY

13. You can get ...... bonus if you exceed sales target by 15%. ADD

ADDITIONAL

14. The purpose of ....... is to make customers aware of your product or service. ADVERTISE

ADVERTISING

15. I hope to find a job as a copywriter in one of good ....... agencies. ADVERTISE

ADVERTISING

16. Why did you prepare such a shocking ........? We may lose our more conservative customers. ADVERTISE

ADVERTISEMENT

We will need a detailed cost ....... before offering them any money. ANALYSE

ANALYSIS

18. Most reputable ....... predict we will be soon facing another crisis. ANALYSE

ANALYSTS

19. Contact this lawyer, he will be able to offer ....... we desperately need now. ADVISE

ADVICE

20. Your small business needs an ...... board- trusted advisors to whom they can turn. ADVISE

ADVISORY

21. A job ...... form is your chance to show employers that you're perfectly suited to the role and deserve to be shortlisted for an interview. APPLY

APPLICATION

22. Successful ....... must be able to demonstrate a clear ability to lead. APPLY

APPLICANTS

23. Unfortunately, we cannot interview every ........ APPLY

APPLICANT

24. This section of the law is ...... only to businesses. APPLY

APPLICABLE

25. I am calling to postpone my ....... at 12 tomorrow, is that possible? APPOINT

APPOINTMENT

26. You should always get ....... from your manager before you try out any new idea. APPROVE

APPROVAL

27. The company needs more financial ....... from the government. ASSIST

ASSISTANCE

28. He was in a meeting so I spoke to the ....... manager. ASSIST

ASSISTANT

29. One of the ....... of this offer is free training course. ATTRACT

ATTRACTIONS

30........ packaging will make people interested in your products. ATTRACT

ATTRACTIVE

31. Notice of ........ must be made in writing and sent by email to vvvv@gmail.com CANCEL

CANCELLATION

32. I’m afraid his talk at the conference is ........, he couldn’t make it because of health problems. CANCEL

CANCELLED

33. Students have a ...... between studying French or German. CHOOSE

CHOICE

34. Apart from outdoor advertising we plan a series of TV........ COMMERCE

COMMERCIALS

35. What a pity Christmas has become so ........ COMMERCIAL

COMMERCIALIZED

36. Good ...... is about speaking and listening-you need to make sure you are understood clearly and you understand what people are saying to you. COMMUNICATE

COMMUNICATION

37. Prices are lower when there is ........ among/between the stores. COMPETE

COMPETITION

38. We have serious problems with one of our biggest ......, can you help? COMPETE

COMPETITORS

39. Some US industries are not as ...... as they used to be in the past. COMPETE

COMPETITIVE

40. There are two important ways to keep your products ....... priced: calculate your costs and research your competitors regularly. COMPETE

COMPETITIVELY

41. We can’t deal with ....... about legal advice or services, the Solicitors Regulation Authority may be able to help you. COMPLAIN

COMPLAINTS

42. You will receive an e-mail ...... of your order. CONFIRM

CONFIRMATION

43. Milan special forces have arrested two men in ...... with last week’s attack on a luxury hotel. CONNECT

CONNECTION

44. The dictionary defines a ...... as "an expert in a particular field who works as an advisor either to a company or to another individual." CONSULT

CONSULTANT

45. The law protects your ...... rights when you buy goods or services. CONSUME

CONSUMER

46. Finally, we should examine some adverse effects of alcohol ......: traffic accidents, suicide rates, and vandalism rates. CONSUME

CONSUMPTION

47. Community police have made a very positive ........ to crime prevention. CONTRIBUTE

CONTRIBUTION

48. A person or company that agrees to do work or provide goods for another company is called ........ CONTRACT

CONTRACTOR

49. Our University has released a study looking to understand how some people are more ........ than others. DECIDE

DECISIVE

50. He will never make a good leader! He is totally ........! DECIDE

INDECISIVE

51. There are 19 famous companies that originally had ........ names. DIFFER

DIFFERENT

52. We offer free UK ........ for all orders over £20. DELIVER

DELIVERY

53. There was a delay in the ........ of our plane. DEPART

DEPARTURE

54. The company is run by a board of ........ DIRECT

DIRECTORS

55. I always deal ........ with the manufacturer. DIRECT

DIRECTLY

56. These are proposals for implementing the EU ...... on paternity leave. DIRECT

DIRECTIVE

57. There have been significant computer ........ during the last decade. DEVELOP

DEVELOPMENTS

58. The ...... world has a responsibility towards poorer countries. DEVELOP

DEVELOPED

59. The vast majority of the world's hungry people live in ........ countries, where 12.9 percent of the population is undernourished. DEVELOP

DEVELOPING

60. You’re protected from ....... in these situations: at work, in education, as a consumer, when buying or renting property. DISCRIMINATE

DISCRIMINATION

61. Some common reasons for ....... include poor performance or incompetence, attendance problems, and insubordination and other behavioural problems. DISMISS

DISMISSAL

62........ means to spread the product throughout the marketplace such that a large number of people can buy it. DISTRIBUTE

DISTRIBUTION

63. Beer Direct are an importer, ...... and wholesaler of speciality beer in UK. DISTRIBUTE

DISTRIBUTOR

64........ usually involves reducing the number of employees on the operating payroll. DOWNSIZE

DOWNSIZING

65. The number of international students in British Higher Education has risen ........ over the past 20 years. DRAMATIC

DRAMATICALLY

66. In 2008, the ... took a real down turn, causing the loss of jobs and money everywhere, and has yet to reach the point in where it was before. ECONOMISE

ECONOMY

67. He liked money and so he thought he would study......., but politics turned out to interest him ever more. ECONOMISE

ECONOMICS

68........ is a person who works in or studies the field of economics ECONOMISE

ECONOMIST

69. In ........ advanced countries, women marry later. ECONOMIC

ECONOMICALLY

70. It is not ........ to switch on the lights in every room. ECONOMY

ECONOMICAL

71. He is the author of the best-selling ....... book that all students must read. ECONOMY

ECONOMIC

72. Car makers are some of the most productive ...... in Britain. EMPLOY

EMPLOYERS

73. After graduation, she found ... with a local finance company. EMPLOY

EMPLOYMENT

74. Unfortunately, ........ has risen among people over 55. EMPLOY

UNEMPLOYMENT

75. Our ........ do not object to working at weekends. EMPLOY

EMPLOYEES

76. We need to be more ...... in promoting ourselves abroad. ENERGY

ENERGETIC

77. If a famous person offers a positive ... of a product, often it will lead to more people buying the product due to the fact that they trust the celebrity. ENDORSE

ENDORSEMENT

78. The line is ......., so I’ll have to try again later. ENGAGE

ENGAGED

79. The president must have the highest ....... standards. ETHICS

ETHICAL

80. Profits from acting ........ are higher than firms that only consider their own narrow self-interest. ETHICAL

ETHICALLY

81. The law applies to all EU countries, Hungary is no ........ EXCEPT

EXCEPTION

82. The rapid ...... of cities can cause social and economic problems. EXPAND

EXPANSION

83. We are waiting for an ....... of his behaviour in the meeting. EXPLAIN

EXPLANATION

84. Read the ........ leaflet and you will know how to install this lamp. EXPLAIN

EXPLANATORY

85. Of the more unusual examples of the sales boosting technique beloved by marketing departments - the brand ........, also known as piggyback marketing. EXTEND

EXTENSION

86. Could I speak to Mrs Gordon, please? I think it’s ... 456. EXTEND

EXTENSION

87. The conference was a ........ because the parties did not reach an agreement. FAIL

FAILURE

88. Farmers complained of ........ competition from cheap imported food. FAIR

UNFAIR

89. If you’ve been treated ........ at work and it’s because of who you are, you may have been discriminated. FAIR

UNFAIRLY

90. Our ........ adviser is convinced that the project will be a success FINANCE

FINANCIAL

91. Millions of the citizens are ......'illiterate'. 16 % of UK adults cannot identify the balance on their bank statement. FINANCIAL

FINANCIALLY

92. Planning ahead for seasonal sales ...... can help you prevent disaster during the holidays. FLUCTUATE

FLUCTUATIONS

93. Due to unexpected bankruptcy of Virgo airlines all the ....... are cancelled. FLY

FLIGHTS

94. Steve Jobs, the co-........ of Apple was one of the most commemorated people in technology and business world. FOUND

FOUNDER

95. The engineering sector achieved significant ........ last year. GROW

GROWTH

96. 36-year-old Sun King is one of an unknown, but reportedly ...... number of wealthy Chinese. GROW

GROWING

97. People on welfare are wrongly seen as lazy or ........ HONEST

DISHONEST

98........ in business is often high on lists of what employees say they want in the workplace. HONEST

HONESTY

99. Wow! The results from our Warsaw subsidiary are really ........ IMPRESS

IMPRESSIVE

100. It is really important to create a good ........ when meeting clients. IMPRESS

IMPRESSION

101. I’m afraid the boss was ........ by my presentation. IMPRESS

UNIMPRESSED

102. Personal ........ numbers (PINs) are usually used in conjunction with usernames or other passwords. IDENTIFY

IDENTIFICATION

103. Employees have noticed an ...... in the working environment related to the increasing difficulty of finding trained staff. IMPROVE

IMPROVEMENT

104. At the moment ........ is running at 20%! INFLATE

INFLATION

105. I have no intention to pay such ...... prices. INFLATE

INFLATED

106. Henry Ford is among the twenty most ....... businessmen of all time. INFLUENCE

INFLUENTIAL

107. In this high-tech world ........ espionage is on the increase. INDUSTRY

INDUSTRIAL

108. I enjoyed her talk, it was really ........ INFORM

INFORMATIVE

109. I’m afraid you have been ........ She no longer works for us. INFORM

MISINFORMED

110. Please let us know if you need more ........ INFORM

INFORMATION

111. I’d like to welcome Jody Taylor, who I’m sure needs no ........ INTRODUCE

INTRODUCTION

112. I expect a good return on my ....... in these shares. INVEST

INVESTMENT

113. Small ........ were advised to hold on to their shares. INVEST

INVESTORS

114. He described the low wages paid to police officers as almost an ........ to corruption. INVITE

INVITATION

115. He’s extremely ........ about business and finance. KNOW

KNOWLEDGEABLE

116. It’s really bad that our company is virtually ........ abroad. KNOW

UNKNOWN

117. We need someone with a good working ........ of Portuguese. KNOW

KNOWLEDGE

118. Great business ........ who are running a new start-up, need to innovate to keep the company fresh and exciting. LEAD

LEADERS

119. Since 1990, IGC has been a ...... provider of viewing and collaboration software, helping companies share electronic content across the extended enterprise. LEAD

LEADING

120. Someone with great....... skills today is Bill Gates who has driven Microsoft and the software industry to success. LEAD

LEADERSHIP

121. HR professionals and employees talk about the changing nature of ........ and its impact on the workplace. LOYAL

LOYALTY

122. Research by Robert L. Kenwood concluded that ........ need three essential skills: technical skills, human skills, and conceptual skills. MANAGE

MANAGERS

123. The ...... director/chief executive is the most senior full-time executive of the company. MANAGE

MANAGING

124. It’s ....... to sell such goods without a proper permit. LEGAL

ILLEGAL

125. They questioned ....... of the company’s actions. LEGAL

LEGALITY

126. This was our biggest financial ........ and we faced bankruptcy. LOSE

LOSS

127. The ....... will create the biggest television company in the country. MERGE

MERGER

128. Our real ....... is to make a profit. MOTIVATE.

MOTIVATION

129. The salary is ........, so how much do you think I should ask for?. NEGOTIATE

NEGOTIABLE

130. He is a very skilful ........, hire him and you will not regret. NEGOTIATE

NEGOTIATOR

131. Who was responsible for the ........ of the seminar? ORGANIZE

ORGANIZATION

132. The new model should be in ........ next month. PRODUCE

PRODUCTION

133. We hope that talks with the unions will be really ........ PRODUCE

PRODUCTIVE

134. Let us introduce our newest, innovative, absolutely magnificent ........! PRODUCE

PRODUCT

135. All ........ must make sure that their products comply with health and safety standards. PRODUCE

PRODUCERS

136. We are afraid that this product may be ........ PROFIT

UNPROFITABLE

137. Doubts have been expressed as to the ........ of the business. PROFIT

PROFITABILITY

138. She is 59, so she is entitled to take early ........ RETIRE

RETIREMENT

139. The customer was ........ and complained to the boss. SATISFY

DISSATISFIED.

140. What job ........ can one get from working on assembly line? SATISFY

SATISFACTION

141. We hope the discussion will finish with a ...... outcome. SATISFY

SATISFACTORY

142. Oh, no, it’s not a ........ name for a toy! SUIT

SUITABLE

143. You are untrained and ........ for this type of work, you’re fired! SUIT

UNSUITABLE

144. Our company produces a great ....... of shoes. VARY

VARIETY

145. They put forward ....... suggestions but none was acceptable. VARY

VARIOUS

146. The Guardian is regarded as a ........ source of information. RELY

RELIABLE

147. She is our best sales ........, we don’t want to lose herREPRESENT

REPRESENTATIVE

148. I am writing in ........ to your letter of May 14. RESPOND

RESPONSE

149. The expedition is looking for ........ from one of major banks. SPONSOR

SPONSORSHIP

150. My biggest ........ is that I can’t say ‘no’. WEAK

WEAKNESS