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produkt placement – produkt zawarty w filmie lub tv inizia ad imparare
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produkt placement- product is incorporated into a film or tv
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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Byłem zaznajomiony z tym tematem. inizia ad imparare
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I was acquinted with that subject.
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inizia ad imparare
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product portfolio - the collection of all the products offered by company
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inizia ad imparare
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pozyskiwanie/utrzymanie klientów inizia ad imparare
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customer acquisition/ retention
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inizia ad imparare
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inizia ad imparare
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rozszerzenie marki - używanie tych samych nazw marek dla nowej kategorii produktów inizia ad imparare
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brand extention- using the same brand name for a new product category
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tożsamość marki – logo, paleta kolorów, kształty inizia ad imparare
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brand identity- logo, color palette, shapes
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zdecydować się na konkurencję inizia ad imparare
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pozycjonowanie marki - jak firma chce być postrzegana przez klienta i jak wyróżnia się na tle produktów konkurencji inizia ad imparare
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brand positioning - how the company wants to be perceived by customer and how it is distinguished from the products of the competitors
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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marketing mix- zestaw działań, które firma wykorzystuje do promocji swojej marki lub produktu na rynku (produkt, cena, miejsce, promocja) inizia ad imparare
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marketing mix- set of actions that a company uses to promote its brand or product in the market (product, price, place, promotion)
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penetracja rynku – proces wchodzenia na rynek z produktem, na którym już istnieją podobne produkty i przejmowania udziału w rynku od innych firm. inizia ad imparare
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market penetration- process of going to market with a product where similar prpducts already live and taking market share from other companies.
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segmentacja rynku – w celu zidentyfikowania różnych grup w grupie docelowej inizia ad imparare
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market segmentation- to identify different groups within your target audiance
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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crypto-advertising/ hidden advertising
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inizia ad imparare
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self-advertisement/ self-promotion
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inizia ad imparare
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