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Domanda		Risposta
Marketing mix (4Ps) inizia ad imparare		Product, price, place, and promotion in a marketing strategy.
Market leader inizia ad imparare		The top-selling company in a market.
Market challenger inizia ad imparare		The second strongest competitor aiming to overtake the leader.
Market follower inizia ad imparare		A company that imitates the market leader’s strategy.
Market niche inizia ad imparare		A small, specialized market segment.
Market forces inizia ad imparare		Economic factors affecting supply and demand.
Market trends inizia ad imparare		General directions in which a market is moving.
To customize/to tailor a product inizia ad imparare		To adapt a product to individual needs.
A custom-made/ a tailor-made product inizia ad imparare		A product designed for a specific user.
Market segmentation (methods of market segmentation) inizia ad imparare		Dividing a market by demographics, behavior, etc.
Marketing strategy inizia ad imparare		A company’s overall marketing approach.
Marketing plan inizia ad imparare		A detailed plan for promoting a product or service.
Marketing drive inizia ad imparare		A focused marketing campaign.
Marketing expenditure inizia ad imparare		The total cost spent on marketing.
Product lifecycle inizia ad imparare		The stages of a product from launch to decline.
Product line inizia ad imparare		A group of related products offered by a company.
Product mix/ range / portfolio inizia ad imparare		All the products a company sells.
Brand awareness/recognition inizia ad imparare		Consumer familiarity with a brand.
Brand preference inizia ad imparare		Favoring one brand over others.
Brand loyalty inizia ad imparare		Consistent consumer preference for a brand.
Brand insistence inizia ad imparare		Refusal to accept substitutes for a preferred brand.
Quantitative vs qualitative data, research inizia ad imparare		Numerical vs descriptive data and methods.
Primary vs secondary data inizia ad imparare		First-hand data vs existing data sources.
A focus group inizia ad imparare		A selected group giving feedback on products.
Markup inizia ad imparare		The difference between cost and selling price.
Breakeven analysis, breakeven point inizia ad imparare		The point where costs equal revenue.
Market share inizia ad imparare		A company’s portion of total sales in a market.
Market segment inizia ad imparare		A distinct group of customers in a market.
Profitability inizia ad imparare		The ability to generate profit.
Benchmarking inizia ad imparare		Comparing business performance to industry bests.
Brand vs trademark inizia ad imparare		Brand is the image; trademark is the legal protection.
End-user inizia ad imparare		The final consumer of a product.
Value for money inizia ad imparare		A good balance between price and quality.
Early adopters inizia ad imparare		First users of new products or technologies.
To differentiate, differentiation inizia ad imparare		To make a product stand out from competitors.
To diversify, diversification inizia ad imparare		To expand into new markets or products.
Market saturation inizia ad imparare		When most potential customers already own a product.
Collocations with sales, product, market, price, brand, competition inizia ad imparare		Common word pairings with marketing terms.
Commercials inizia ad imparare		TV or radio advertisements.
Product placement inizia ad imparare		Featuring a product in media content.
Product endorsement inizia ad imparare		A celebrity or expert promoting a product.
Sponsorship inizia ad imparare		Financial support for promotion in return for visibility.
Advertorials inizia ad imparare		Ads presented as editorial content.
Banner ads inizia ad imparare		Online rectangular advertisements on websites.
Pop-ups inizia ad imparare		Online ads that appear suddenly.
Viral advertising inizia ad imparare		Ads spread rapidly via social sharing.
Billboards/hoardings inizia ad imparare		Large outdoor advertisements.
Posters inizia ad imparare		Printed promotional materials for display.
Free samples inizia ad imparare		Complimentary product given for trial.
Leaflet/flyers inizia ad imparare		Small printed advertisements.
Mailshots inizia ad imparare		Promotional materials sent by post or email.
Point-of-sale advertising inizia ad imparare		Ads at the place where sales are made.
Retail outlet inizia ad imparare		A store selling goods to customers.
Word-of-mouth inizia ad imparare		Promotion through personal recommendations.
Subliminal advertising inizia ad imparare		Hidden messages influencing consumers subconsciously.
Special offer inizia ad imparare		A temporary price reduction or deal.
Guerilla marketing inizia ad imparare		Unconventional promotional tactics.
Niche marketing inizia ad imparare		Targeting a specific, defined market segment.
Affinity marketing inizia ad imparare		Partnering with groups sharing similar interests.
Cold-calling inizia ad imparare		Unsolicited calls to potential customers.
Co-branding inizia ad imparare		Joint branding of a product by two companies.
Price sensitivity inizia ad imparare		How demand changes with price changes.
Permission marketing inizia ad imparare		Ads sent only to users who agree to receive them.
PR inizia ad imparare		Public relations; managing public image.
Repeat purchases inizia ad imparare		Customers buying a product again.
Cross-selling inizia ad imparare		Selling related products to existing customers.
Consumer analysis inizia ad imparare		Studying customer behavior and needs.
Brand stretching inizia ad imparare		Using a brand name for new products.
Brand extension inizia ad imparare		Expanding a brand into different product categories.
Brand families inizia ad imparare		Groups of related products under one brand.
Competitive edge/advantage inizia ad imparare		A superior position over rivals.
Outlays inizia ad imparare		Money spent on a business activity.
Lead times inizia ad imparare		Time between order and delivery.
Speed up deliveries inizia ad imparare		Make product shipments faster.
Break into/enter/penetrate a market inizia ad imparare		Start selling in a new market.
Stand out from/differentiate yourself from competition inizia ad imparare		Be distinct from rivals.
Measure up to competition inizia ad imparare		Perform at the same level as rivals.
Launch/bring out a product inizia ad imparare		Introduce a new product to the market.
Come up with an idea inizia ad imparare		Create or invent a new concept.
To bring down overheads inizia ad imparare		Reduce fixed operating costs.
To speed up deliveries inizia ad imparare		Increase delivery efficiency.
To break into/enter/penetrate a market inizia ad imparare		Gain market access for a product.
To be squeezed out of the market inizia ad imparare		Be pushed out by stronger competitors.
To come up against/ to take on/ outclass/succumb to/fight back against/ destroy the competition inizia ad imparare		Compete or struggle with other businesses.
A booming/thriving/healthy/buoyant market inizia ad imparare		A growing and profitable market.
Volatile/unpredictable market inizia ad imparare		A market that changes rapidly and unpredictably.
Weak/sluggish/flat/depressed market inizia ad imparare		A market with little activity or growth.
SWOT analysis inizia ad imparare		Evaluation of Strengths, Weaknesses, Opportunities, and Threats.
Premium price inizia ad imparare		A higher price due to perceived value.
Brand identity inizia ad imparare		The visible and emotional image of a brand.
Bring a customer round to an idea inizia ad imparare		Persuade someone to accept something.
Client’s mindset inizia ad imparare		The attitudes and beliefs of a customer.
A USP inizia ad imparare		Unique selling proposition; what makes a product stand out.
Price war inizia ad imparare		Competitors cutting prices to gain market share.
A leading brand inizia ad imparare		A top-performing brand in its category.
Standardization, to standardize inizia ad imparare		Making products or services uniform across markets.
Economies of scale inizia ad imparare		Cost advantages from large-scale production.
Cultural sensitivity inizia ad imparare		Awareness of cultural differences in marketing.
Market positioning inizia ad imparare		How a product is perceived in the market.
Emerging markets inizia ad imparare		Rapidly growing economies.
Market entry costs inizia ad imparare		Expenses required to enter a market.
Cultural norms inizia ad imparare		Common practices and values in a society.
Competitive position inizia ad imparare		A company's rank in the marketplace.
Competitive capabilities inizia ad imparare		Strengths that allow a company to compete.
Premium brand inizia ad imparare		A high-quality, high-priced brand.
Predominantly inizia ad imparare		Mainly or mostly.
To opt for sth inizia ad imparare		To choose something.
A distinct market inizia ad imparare		A clearly defined target market.
A paradigm inizia ad imparare		A model or pattern of thinking.
To be pragmatic inizia ad imparare		To be practical and realistic.
Corporate identity inizia ad imparare		The visual and cultural personality of a company.
Minimum, to minimize, minimal inizia ad imparare		The least possible amount.
A buzzword inizia ad imparare		A trendy or popular business term.
To be positioned inizia ad imparare		How a brand is placed in the consumer's mind.
To be inclined inizia ad imparare		To have a tendency or preference.
A paradox of choice inizia ad imparare		Too many options makes choosing harder.
Persuasive inizia ad imparare		Able to convince someone to act or agree.
To mislead inizia ad imparare		To give a false impression.
Well-being inizia ad imparare		The state of being healthy and happy.
A tactic inizia ad imparare		A short-term action to achieve a goal.
A decoy effect inizia ad imparare		A third option makes another more attractive.
To get one over on someone inizia ad imparare		To outsmart or deceive someone.
To buy into sth inizia ad imparare		To accept or support an idea.
To cancel out (the effects of sth) inizia ad imparare		To neutralize or balance something.
To have a trick up one’s sleeve inizia ad imparare		To have a secret plan or advantage.
To tap into sth inizia ad imparare		To use or exploit a resource or trend.
To have legal standing inizia ad imparare		To be recognized by law.
To be well-versed in sth inizia ad imparare		To be knowledgeable or skilled in something.
There’s more than meets the eye inizia ad imparare		There's a hidden or deeper aspect.
A household name inizia ad imparare		A brand or person known by almost everyone.
A pillar inizia ad imparare		A fundamental part or strong support.
A stroke of genius inizia ad imparare		A brilliant and clever idea.
Lucrative inizia ad imparare		Highly profitable.
To soar inizia ad imparare		To rise very quickly.
To divulge inizia ad imparare		To reveal or disclose information.
Seamless inizia ad imparare		Smooth and without interruption.
Black-hat techniques inizia ad imparare		Unethical marketing or SEO tactics.
Deceptive practices inizia ad imparare		Misleading or dishonest business actions.
To inflate the rankings inizia ad imparare		To falsely increase position or rating.
Basic vs dynamic e-mail marketing inizia ad imparare		Static vs interactive and personalized email campaigns.
To factor in sth (e.g. data) inizia ad imparare		To include something in a calculation or plan.
To scramble inizia ad imparare		To move quickly or struggle to act.
To staunch inizia ad imparare		To stop or restrict something, like a loss.
To step into the breach inizia ad imparare		To take over when needed urgently.
To rewrite the rules of sth inizia ad imparare		To completely change how something is done.
Avid inizia ad imparare		Enthusiastic and eager.
To fall flat inizia ad imparare		To fail to produce the intended effect.
To spark user-to-user discussion inizia ad imparare		To start conversations among users.
To shepherd sb back inizia ad imparare		To guide someone to return.
Name-brand companies inizia ad imparare		Well-known and reputable brands.
To stumble into sth inizia ad imparare		To enter or discover something by accident.
To glean inizia ad imparare		To gather information gradually.
To woo potential clients inizia ad imparare		To attract and persuade new customers.
To harness the medium inizia ad imparare		To use a platform or channel effectively.
Judiciously inizia ad imparare		Wisely and carefully.
A staffer inizia ad imparare		An employee, especially in media or politics.
To draw a crowd inizia ad imparare		To attract a lot of people.
To be hard to replicate inizia ad imparare		Difficult to copy or reproduce.
The upshot inizia ad imparare		The final result or conclusion.
Media spin inizia ad imparare		A biased interpretation presented by media.

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