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Domanda		Risposta
rywale, konkurencja inizia ad imparare		competitors
rozwoj nowych produktów inizia ad imparare		new product development
dystrybucja inizia ad imparare		distribution
ulepszenie produktu inizia ad imparare		product improvement
understand the customer so well that the product or service satisfies a need so perfectly the customer is desperate to buy it inizia ad imparare		truly successful marketing
possibilities of feeling unsatisfied need in areas in which they are likely to enjoy a different advantage due to the particle competence inizia ad imparare		marketing opportunities
dividing a market into supermarket or segment according a customers recruitment or buying habits inizia ad imparare		market segmentation
docelowy rynek inizia ad imparare		target market
wysiłek marketingowy inizia ad imparare		marketing effort
przewidywać, oczekiwać inizia ad imparare		anticipiate
marketing mix -4P inizia ad imparare		Product, Price, Place, Promotion
popyt długoterminowy inizia ad imparare		long-term demand
potrzeby i pragnienia inizia ad imparare		needs and wants
sprzęt elektryczny i elektroniczny inizia ad imparare		brown goods
sprzęt użytkowy inizia ad imparare		white goods
reklamować inizia ad imparare		advertise
Customer mix -4C inizia ad imparare		Customer satisfaction, Cost, Convenience, Communication
Marketing mix -7P inizia ad imparare		Product, Proce, Place, Promotion, People, Proccesses, physical evidance
The tendency to always buy a particle brand inizia ad imparare		brand loyalty
The ideas and beliefs people have bought a brand inizia ad imparare		brand image
using an existing name on another type of product inizia ad imparare		brand streching
how familiar people are with brand inizia ad imparare		Brand awareness
The title given to a product by the company that makes it inizia ad imparare		brand name
that introduction of a product to the market inizia ad imparare		product launch
The length of time people continue to buy a product inizia ad imparare		product lifecycle
The set of products made by a company inizia ad imparare		product range
when products are used in films or TV inizia ad imparare		Product placement
they use of a well-known person to advertise products inizia ad imparare		product endorsement
The best selling product or brand in the market inizia ad imparare		market leader
information about what consumers want or need inizia ad imparare		Market research
The second best selling product inizia ad imparare		Market challenger
customers of a similar age income level inizia ad imparare		Market segment
Poczta pantoflowa, reklama szeptana inizia ad imparare		word-of-mouth
Firma nie walczącą o przewagę rynkową inizia ad imparare		market leader
aida inizia ad imparare		attention, intrest, desire, action
an appeal to emotion in advertisement using this will attempt to work and emotional response inizia ad imparare		pathos
an appeal to logic or reason and advertisement using logos will give you the evidence and statistic. You need to fully understand what the product does. inizia ad imparare		Logos
an appeal to credibility or character and advertisement using this will try to convince you that the company is more honest and credible inizia ad imparare		ethos
The suggestion that using this product puts the user ahead of the times inizia ad imparare		avant-garde
are used to suggest a positive meaning without actually really making any guarantee inizia ad imparare		Weasel words
that suggestion that some almost miracles discovery makes the products traditionally effective inizia ad imparare		Magic ingredients
That suggestion that purchasing this product shows your love of your country inizia ad imparare		patriotism
Positive words images and ideas are used to suggest that the product being sold is also a positive inizia ad imparare		transfer
The suggestion that the product is a practical product of a good value for ordinary people inizia ad imparare		Plain folks
to suggestion that they use of the products makes the customer part of an elite group inizia ad imparare		snob appeal
offers you something extra inizia ad imparare		bribery
The suggestion that you should join the crowd or be on the winning side by using a product inizia ad imparare		bandwagon
ustawiony, o określonej pozycji inizia ad imparare		established
A product of service offering focused on serving a very specific segment of customers with unique characteristics rather than appealing to mass markets inizia ad imparare		a niche
skracać inizia ad imparare		abbreviate
The stage where a product is introduced to the market and begins gaining attention among initial users inizia ad imparare		early adopters
The product says widespread acceptance and rapid sales growth as it enters the mainstream market inizia ad imparare		early majority
The product becomes a market standard adoption continues, but a slow rate as a saturation approach inizia ad imparare		late majority
The final stage for sale this line the product is out of date and often replaced by newer alternatives inizia ad imparare		laggards
techniki perswazyjne inizia ad imparare		persuasive techniques
wzbudzić inizia ad imparare		evoke
wiarygodność inizia ad imparare		credibility
gorszy inizia ad imparare		interior
pokrywają się inizia ad imparare		overlap
prawie, praktycznie inizia ad imparare		virtually
chwialić sie inizia ad imparare		brag
The first people to buy a new product inizia ad imparare		early adopters
advertising sales, promotion, public relations or personal selling are inizia ad imparare		promotional tools
someone who buy something else if there is a price reduction inizia ad imparare		brand switcher
A small group of people brought together to discuss a product service used in marketing to gather consumer opinions and insight inizia ad imparare		focus group
New item can only eat into the sales of other products in the line inizia ad imparare		cannibalization
The degree to which customer's favourite one brand over others often leading them to choose it when alternatives are available inizia ad imparare		brand preference
Customers who consistently purchased from the same brand inizia ad imparare		loyal consumers
Another word for customer inizia ad imparare		end user
Free media coverage or public attention a brand product or person often as a result of newsworthy event or promotional efforts inizia ad imparare		publicity
akta lub streszczenie sprawy a short document or statement out lightning key information for a marketing campaign inizia ad imparare		brief
A short document or statement outlining key information goals for a marketing campaign inizia ad imparare		brief
A strategic outline that details how messages will be delivered to a target inizia ad imparare		media plan
A pricing strategy where a company set a high initial price for a new innovate product to maximise profit for early adopters inizia ad imparare		market skimming
penetracja rynku a pricing strategy were accompanied with a low initial price to quickly attract customers inizia ad imparare		market penetration
A free or small portion of a product given to customers to try inizia ad imparare		sample

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