Business Model Canvas

Customer Segments

For who are we creating value? Who are our most important customers?

Types

- Mass Market - Multiple Segments - Segments

2. Value Propositions:

4

CHARACTERISTICS

- Newness - Performance - Customization - “Getting the Job Done” - Design - Brand/Status - Price - Cost Reduction - Risk Reduction - Accessibility - Convenience/Usability

3. Channels:

5

4. Customer Relationships

4

MAIN POINTS:

Client acquisition Customer retention Increasing sales

VARIOUS CATEGORIES:

Personal help Dedicated personal assistance Self-service Automatic services

5. Revenue Streams:

5

TWO TYPES:

Revenues from each transaction Repeated incomes

We can generate revenue through various means:

Asset sales User fees Subscription fees Borrowing/leasing

Fixed Pricing

4

Dynamic Pricing

4

6. Key Resources:

What Key Resources do our Value Proposition require? Our Distribution Channels? Customer Relationships? Revenue Streams?

We can categorize as follows:

Physical Mental Human Financial

7. Key Activities:

What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams?

We can categorize as follows:

Production Problem solving Platform/networkWe can categorize as follows:

8. Key Partnerships:

Who are our Key Partners? Who are our Key Suppliers? Which Key Resources are we acquiring from partners? Which Key activities do partners perform?

Motivations for creating partnerships:

Scale optimization and economy Risk and uncertainty reduction Acquisition of specific resources and activitiesMotivations for creating partnerships:

Types of Partnerships:

Strategic alliances Coopetition Joint Ventures buyer-supplier relationships

9. Cost Structure:

What are the most costs inherent in our business model? Which Key Resources are the most expensive? Which Key Activities are most expensive?

There are two broad classes:

Cost-focused Value-focused