Business English

Combines all of its marketing goals into one plan

Marketing strategy

Describes activitIes involved in achieving specigic marketing objectives within a set timeframe

Marketing plan

Actions used by a company which are usually known as 4Ps: product, price, place, promotion

Marketing mix

Adjuating market strategies when entering foreign markets

Market adaptation

Dividing the market into groups of buyers with the same needs

Market segmentation

a process in which a product or brand becomes bought, used, or known by more and more people

Market penetration

Not obvious way to promote products by placing it in film or television program

Product placement

Collection of all the products or services offered by a company

Product portfolio

Characteristics of your product that describes its appearance components and capabilities

Product feature

Description of a customer or set of customers that includes buying patterns, creditworthiness and purchase history

Customer profile

The clients to whom a business sells products and services

Customer base

Ability of a company or product to retain its customers over some specifird period

Customer retention

Shaping brand among customers in the way that they will remember it more than others

Brand positioning

Visible elements of a brand (colors, design, logotype, name, symbol) that togerher create the brand in customers mind

Brand identity

Launching a new product by using an existing brand name on a new product in a different category

Brand extansion

A programme of activities over a period of time with the aim of persuading(przekonać) the public to buy a product

New advertising campaign

The person who has the higheat position in a company

Chief executive

The makers of clothes, shoes etc. in new and changing styles

Fashion producer

The organisation that makes expensive things bought for comfort and pleasure, not for basic needs

luxury-goods company

Possibility for future development and expansion

Growth potential

1. Able to talk and express yourself clearly. 2. Logical and well organized; easy to understand and clear

Coherent

Able to express thoughts and feelings easily and clearly, or showing this quality

Articulate

Able to persuade somebody to do or believe something

Persuasive

Able to speak read or write a language especially a foreign language, easily and well

Fluent

Able to use language and express your opinions well, especially when you are speaking in public

Eloquent

A business company owned or controlled by another company

Subsidiary

Expressed clearly and in a few words

Succint

Hesitating before doing something because you do not want to do it or because you are not sure that it is the right thing to do

Reluctant

Important client

Key account

Information about how much things cost

Price list

A large exhibition, generally held at the same place and same time periodically, at which companies maintain booths to promote the sales of their products

Trade fair

A lively and confident person who enjoys being with other people

Extrovert

Main office

Headquaters / Head office

Not available in shop

Out of stock

Not clear

Vague

Not large, strong or improtant enough for a particular purpose

Insufficient

Stop giving or offering something to somebody

Withdrawn from the market

The person with the most important position in a company

CEO

The quality of doing something well with no waste of time or money

Efficiency

Reacting quickly and in a positive way

Responsive

Slow or unwilling to show a feelings or express opinions

Reserved

Slow to speak or act because you feel uncertain, embarrassed or unwilling

Hesitant

To arrange to have an order

Place an order

To be unable to pay what you owe, and having had control of your financial matters given, by a law court, to a person who sells your prooerty to pay your debts

To go bankrupt

To make a serious promise or decision

Vowed to

To make cartain that something is done or happens

To ensure

To make it possible for somebody to do something

Enable

To make something clearer or easier to understand

Clarify

To miss a point in time by which something must be done

Miss deadline

To officially choose someone for a job

Appoint

To send on

Forward

To talk about somebody/something in a confused way, especially for a long time

Ramble

To upset or insult sb

Cause offence

Unable to relax or express your feelings inna natural way

Inhabited

Very long and confused

Rambling

With your attention directed to what you want to do; with very clear aims

Focused

A set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition

Competitive adventage

One who competes or is a rival of another business enterprise

Competitor

A person or organization that helps another organization sell its goods and servuces to customers

Distributor

A small group of individuals who are led in discussion by a professional consultant in order to gather opinions

Focus group

A small amount of a product which you are given to try or taste

Free sample

Possibility for future development and expansion

Growth potential

Countries with cheap labor

Low-cost countries

Goods that were not necessery to support life; made life more enjoyable

Luxury-goods

A group of buyers and sellers of particular good or service

Market

A relatively small group of consumers who have a unique set of needs and who typically are willing to pay a premium price to a firm that specializes in meeting those needs

Market niche

The activity of gathering information about customers’ needs and preferences

Market reaserch

Unprocessed natural products used in production

Raw materials

An intermediary who sells to customers

Retailer

One of the smaller groups or amounts that a larger group or amount can be divided into

Segment

A company’s most important products

Signature products

A type of situation analysis in which political, economic, sociological and technological factors are examined to chart an organization’s long-term plans

Step

A planning tool used to analyze an organization’s strengths, weaknesses, opportunities, and threats

Swot

To form the total of something

To account for

To adjust or change to suit conditions

To adapt

To make something become international

To internationalise

To introduce a new product

To launch a product

To advertise and offer goods for sale

To market

Any aspect of or characteristic of a product that differentiates it from the competition. Firms will often want to stress this in their marketing

Unique selling point

A real-time event transmitted over the internet

Webcast

A marketing intermediary that sells to other organizations

Wholesaler

To give the main facts in a short, clear way

To put it in a nutshell

To talk about the most important thing

To get straight to the point

To hear about sth because the information has been passed from one person to another innconversation

To hear it on the grapevine

To give the latest information

To put someone in the picture

To not underatand something

To get the wrong end of stick

To share similar opinions and ideas

To be on the same wavelenght

To fail to understand anything

Can’t make head nor tail of it

To not understand someone

To talk at cross

To delay talking about something

To beat about the bush

To be told sth by someone who has direct knowledge of it

To get it streight from the horse’s mouth

To try to communicate with an unresponsive person

To be like talking to a brick wall

To include someone in group communication

To keep someone in the loop

To make stronger

To cement

To nurture

To cultivate

To support or praise

Encourage

To stimulate, promote, encourage

Foster relations

To keep

Maintain

To repair

Restore relations

To start again

Resume relations

To reinforce

Strenghten

To end something suddenly

Cut off

To make it difficult for something to cultivate in the normal way

Disrupt

To put something in a situation where there is a risk of failling or being harmed

Jeopardise

To end a relationship with someone

Sever

To make something unpleasant or unfriendly

Sour

To make someone less confident or make something weaker

Undermine

To start having a relationship or communicating with another company

Establish

To make space

To make a room

To make use of a source of energy, knowledge, etc. that already exists

Tap into

A meeting

Get together

The fact of being responsible for your decisions or actions and expected to explain them when you are asked

Accountability

To choose for an office or position

To appoint

Important or powerful people who you know and who will help you

Connections

Interact with other people to exchange information and develop contacts, especially to further one’s career

Networking

The former male and female students of a school, college or uniwersity

Alumni

A legal document giving official permission to do something

Licence

A person who attempts to make a profit by starting a company or by operating alone in the business world

Entrepreneur

Continue; happen

Carry on, Go on

To prepare something, usually something official, in writing

Draw sth up

Anticipate (spodziewać się) with pleasure

Look forward to

To arrange

Set up

To disappoint

Let sb down

Appear

Turn out

To cancel

Call sth off

Arrive and register at a hotel or airport

Check in

Change sth into sth successful

Turn round

To be successful or develop in a particular way

Work out

To strenghten, develope

Build up

To postpone

Put off

To meet another person in order to do something together

Meet up

Have a good relationship

Get on well

A statememt that something is wrong or not satisfactory

A complaint

Specoalized knowledge (in a particular field); expert skill

Expertise

A co-worker, an associate

Coleque

Self-employed (usually worked for various different companies not just one)

To work freelance

Someone you don’t know very well

Acquaintance

1. A total amount of goods or services sold by a company during a particular period of time. 2. The amount of money that a company gets from sales during a particular period

Turn over