Brands

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brand
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a name used to identify the goods or services of the particular seller and differentiate them from the goods or services of competitors
product
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anything capable of satisfying a need or want
product line
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a group of closely related products, which usually have the same function and are sold to the same customer groups through the same outlets
product mix
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the set of all the product lines and items offered by a company
convenience goods
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products which people use regularly and buy frequently with little effort without comparing alternatives
speciality goods
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goods with unique characteristics that informed customers have to go to a particular store to buy
shopping goods
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products for which customers generally search for information, evaluate different models and compare prices, and take time to make a selection
product elimination
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the process of withdrawing products from the market when they are no longer profitable
line-filling
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means adding further items in that part of a product range which a line already covers
line-stretching
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means lengthening a company's product line
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