branding 2

 0    10 schede    karolpawlowski3
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Domanda English Risposta English
tendency to always buy a particular brand
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loyalty
the ideas and beliefs people have about a brand
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image
using an existing name on another type of product
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stretching
how familiar people are with a brand (or its logo and slogan)
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awareness
the name given to a product by the company that makes it
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name
the introduction of a product to the market
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launch
the lenght of time people continue to buy a product
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lifecycle
the set of products made by a company
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range
when products are used in films or TV programmes
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placement
the use of a well-known person to advertise products
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endorsement
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