B2+ SPEAK OUT UNIT 4

abolish

znieść

deter

powstrzymać

eliminated

removed completely

implement

wprowadzić w życie, to take action or make changes that you have officially decided should happen

impose

narzucać, if someone in authority imposes a rule, punishment, tax etc, they force people to accept it

prohibited

zabroniony

regulate

regulować, to control an activity or process, especially by rules

restricted

ograniczony, limited or controlled, especially by laws or rules

blurred

zamazany

close-up

zbliżenie, a photograph or part of a film in which the camera seems to have been very close to the picture it took

composition

kompozycja, the way in which the different parts that make up a photograph or picture are arranged

foreground

pierwszoplanowy, the part of the view in a picture or a photograph that is closest to you when you are looking at it

frame

rama

in focus

if a photograph or an instrument such as a camera is in focus, you can see the picture clearly.

shot

photograph

zoom in/out

przybliżać, oddalać, if a camera zooms in, it makes the person or thing that you are taking a picture of seem bigger and closer, if it zooms out they seem further away

billboard

billboard

flyer

ulotka

go viral

stać się wiralem/ pójść wiralem, if a picture, video, joke etc goes viral, it spreads widely, especially on the Internet or mobile phones

hype

szum wokół czegoś, attempts to make people think something is good or important by talking about it a lot on television, the radio etc – used to show disapproval

merchandise

towar, goods that are being sold

promote

promować, to help sell a new product, film etc by offering it at a reduced price or by advertising it

push

when someone, especially a business, tries to get or achieve something

slogan

slogan

target

to make something have an effect on a particular limited group or area

be beyond you

to be too difficult for you to understand

competent

kompetentny

handy with

good at using something, especially a tool

hopeless

beznadziejny, if something that you try to do is hopeless, there is no possibility of it being successful

inexperienced

niedoświadczony

proficient

biegły, able to do something well or skilfully

trained

przeszkolony, having the skills of a particular job or activity

unskilled

niewykwalifikowany, not educated to the usual level, or showing that someone is not well educated

competence

kompetencja, the ability to do something well

experience

doświadczenie

experienced

doświadczony

incompetent

niekompetentny

proficiency

biegłość, a good standard of ability and skill

skill

an ability to do something well, especially because you have learned and practised it

untrained

not trained to do something

aspirational product

something that is aspirational is wanted by people because they connect it with wealth or success

credibility

wiarygodność

give something a makeover

if you give a place a makeover, you make it look more attractive by painting the walls, putting in new furniture etc

luxurious

luksusowy, very expensive, beautiful, and comfortable

luxury product

luksusowy produkt

market research

badania rynku

packaging

opakowanie

status product

a product that is associated with respect and importance

skilled

someone who is skilled has the training and experience that is needed to do something well