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an economy which allows materials and products to feed back into the system inizia ad imparare
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the process by which the goods a company produces are destroyed or disposed of inizia ad imparare
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a policy of producing consumer goods that rapidly become obsolete inizia ad imparare
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inizia ad imparare
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planning or thinking about the future in a positive way inizia ad imparare
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inizia ad imparare
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supply or put smth back into a process or situation where it was used before inizia ad imparare
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modułowy, consisting of seperate parts which can be put together to form smth inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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important, special and interesting part of the product inizia ad imparare
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advantage that customer gets if they buy product inizia ad imparare
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smth that makes a product special inizia ad imparare
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USP (Unique Selling Point)
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linia produktów, a group of related products marketed under a single brand name by the same company inizia ad imparare
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asortyment produktów, company’s assortment of product lines inizia ad imparare
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product mix/product portfolio(product range)
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introduction, growth, maturity and decline inizia ad imparare
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Szybko zbywalne towary konsumpcyjne inizia ad imparare
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fast-moving consumer goods
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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produkty własnej marki (AmE) inizia ad imparare
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profitability- MARKET SKIMMING inizia ad imparare
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setting high prices to maximize revenue and minimize costs
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market share - MARKET PENETRATION inizia ad imparare
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setting low prices to increase a percentage of the market share
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inizia ad imparare
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setting high prices to maintain an image of exclusivity
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selling product at a price non profitable inizia ad imparare
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inizia ad imparare
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it tricks customers into thinking they made a good deal inizia ad imparare
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business presents customers several different prices to make them buy particular product inizia ad imparare
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kanał dystrybucji – pośrednicy inizia ad imparare
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distribution channel- intermediets
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marketing bezpośredni – bez pośredników i zbytu inizia ad imparare
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direct marketing - no intermediaries or outlets
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marketing partyzancki(programy lojalnościowe) inizia ad imparare
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lokowanie produktu (reklama w filmie) inizia ad imparare
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reklama przez znaną osobę inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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rozciąganie marki na inne produkty inizia ad imparare
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product pricing strategy by which a firm charges the highest initial price that customers will pay and then lowers it over time inizia ad imparare
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a group of people who share one or more similar characteristics inizia ad imparare
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inizia ad imparare
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Być skłonnym, be likely to do smth inizia ad imparare
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a situation that is difficult to understand bc it has a facts that contradict inizia ad imparare
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być pozycjonowanym, be put in a particular place inizia ad imparare
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przekonujący, able to make other people believe smth inizia ad imparare
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taktyka, a method you use to achieve smth inizia ad imparare
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atrakcyjny, offering an experience that is enjoyable inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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to remove the effect of one thing by doing another thing that has the opposite effect inizia ad imparare
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inizia ad imparare
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inizia ad imparare
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to manage to use something in a way that brings good results inizia ad imparare
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it cannot be used in a court inizia ad imparare
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dobrze zorientowany, knowing a lot about something inizia ad imparare
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być czymś więcej, niż się wydaje, na pierwszy rzut oka inizia ad imparare
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be more than meets the eye
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