Angielski 3

Target Market

a specific group of consumers at which a company aims its products and services. Your target customers are those who are most likely to buy from you.

Market segmentation

is the process of dividing a market of potential customers into groups, or segments, based on different characteristics.

Market share

the portion of a market controlled by a particular company or product.

Niche marketing

is the subset of the market on which a specific product is focused

Marketing campaign

promote products through different types of media, such as television, radio, print, and online platforms

Marketing budget

is an estimated amount of cost that will be required to promote products or services

Fair trade

trade between companies in developed countries and producers in developing countries in which fair prices are paid to the producers.

World Trade

is the only global international organization dealing with the rules of trade between nations.

Trade fair

an exhibition at which businesses in a particular industry promote their products and services.

Trade dificit

the amount by which the cost of a country's imports exceeds the value of its exports.

Outdoor advertising

is advertising that reaches the consumers while they are outside their homes

Advertising campaign

an organized course of action to promote a product or service.

Advertising agency

They creating promotion strategy for brands etc

Premium brand

products or services which are value in the upper mid to high price range.

Leading brand

a brand that sells the most The company claims that its product is better than the leading brand.

Brand image

the general impression of a product held by real or potential consumers

Sales figures

the value or amount of the total sales of an industry's or company's products for a particular period: the day's/month's/year's

Sales department

is the direct link between a company's product or service and its customers

Retailer

a person or business that sells goods to the public in relatively small quantities for use or consumption rather than for resale.

Get across - that succeed in communicating an idea or piece of information

to communicate- to manage to make someone understand or believe something

To this end

to achieve.): in order to achieve a particular aim. He wanted to discuss his position, and arranged a meeting to this end.

Balance sheet

a statement of the assets, liabilities, and capital of a business or other organization at a particular point in time, detailing the balance of income and expenditure over the preceding period.

adapting strategy

implies changing various aspects of products and services to a considerable extent in order to meet the needs of consumers in international markets taking into account their differences

overseas sales

sprzedaż zagraniczna

Expanding market

The expression “fast-expanding market” refers to any rapidly growing opportunity.

Pure/ purely

A purely business-related letter is only business.

faculty

a group of university departments concerned with a major division of knowledge.

and so therefor

i tak więcej

learn on the job

learned, gained, or done while working at a job.

Retail chain

is a retail outlet in which several locations share a brand, central management, and standardized business practices.

Product concept

is the understanding of the dynamics of the product in order to showcase the best qualities and maximum features of the product.

markets manufactured

is any business that uses components, parts or raw materials to make a finished good.

international marketers

are solution-oriented professionals who discover the best ways to market products or services to other countries. They must become deeply familiar with in order to succeed

work- based assignments

Learning that is acquired and implemented while working or at work is said to be Work Based Learning... This assignment is based on the implementation of Work Based Learning.

internal briefing paper

wewnętrzny dokument informacyjny. A briefing paper is a summary of facts pertaining to an issue and often includes a suggested course of action