adv/mark/bank-K1S3

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Domanda Risposta
kanał dystrybucyjny
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distribution channel - all the companies or individuals ('middlemen') involved in moving goods or services from producers to consumers
możliwości rynkowe
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market opportunities - possibilities of filling unsatisfied needs in sectors in which a company can profitably produce goods or services
penetracja rynku
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market penetration - the strategy of setting a low price to try to sell a large volume and increase market share
segmentacja rynku
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market segmentation - dividing a market into distinct groups of buyers who have different requirements or buying habits
zbieranie rynku
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market skimming - setting a high price for a new product, to make maximum revenue before competing products appear on the market
elastyczność cen
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price elasticity - the extent o which supply or demand (the quantity produced or bought) of a products responds to changes of price
zróżnicowanie produktów
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product differentiation - making a product (appear to be) different from similar products offered by other sellers, by product differences, advertising, packaging, etc.
cechy produktu
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product features - the attributes of characteristics of a product, such as size, shape, quality, price, reliability, etc.
przedstawiciel handlowy
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sales representative - someone who contacts existing and potential customers, and tries to persuade them to buy goods or services
hurtownik
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wholesaler - an intermediary that stocks manufacturers' goods or merchandise, and sells it to retailers and professional buyers
pośrednik
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middlemen/intermediary
przychód
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revenue
wycofać się
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withdraw
dystrybutor; przedstawiciel sprzedaży
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distributor
przeprowadzić
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conduct
agencje reklamowe
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advertising agencies - companies that design advertising of clients
kampania reklamowa
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advertising campaign - the advertising of a particular product or service during a particular period of time
akta lub streszczenie sprawy
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brief - the statement of objectives that a client works out with an advertising agency
docelowi klienci
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target customers - a defined set of customers whose needs a company plans to satisfy
budżet reklamowy
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advertising budget - the amount of money a company plans to spend in developing its advertising and buying media time or space
media plan
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media plan - the choice of where to advertise in order to reach the right people
metoda parytetu porównawczego
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comparative - parity method - choosing to spend the same amount on advertising as one's competitors
Darmowa próbka
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(free) sample - a small amount of a product given to customers to encourage them to try it
Słowo reklamy ustnej
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word-of mouth advertising - free advertising, when satisfied customers recommend products to their friends
reklama wirusowa
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viral marketing - trying to get consumers to forward an online marketing message to other people
świadomość marki
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brand awareness - the degree to which people are familiar with or prefer a particular brand
nisza
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niche - an opportunity for a business to offer a product or service that is not offered by other businesses
obniżka
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discount - a reduction in the usual price of a product or service
dzielący
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divisive - tending to cause disagreements that separate people into opposing groups
inwestować
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invest - to buy something that you think will go up in value, for example shares or property, in order to make a profit
udział w rynku
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market share - the number of products or services that a company sells compared to the number that other companies sell
reklama przez znaną osobę
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product endorsement - a statement made by someone in an advertisement, especially a well-known person, saying that they use and like a particular product
wpływ
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influence - the ability to have an effect on people or events
wzrost / przyrost
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increase - a situation in which the number, size, or amount of something gets bigger
wewnętrzny
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internal - relating to activities, decisions, etc. within a particular organization or company, not outside it
Depozyty
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Deposits - money placed in a bank
Pożyczka
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Loan - a sum of money borrowed from a bank
Kapitał
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Capital - the money invested in a business
Akcje lub udziały
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Stocks or shares - certificates representing part-ownership of company
Więzy
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Bonds - certificates of debt issued by governments or companies to raise money
Połączenie
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Merger - when one company combines with another one
Oferta przejęcia (wroga lub przyjazna)
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Takeover bid (hostile or friendly) - when one company offers to buy or acquire another one
Maklerstwo giełdowe
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Stockbroking - buying and selling stocks or shares for clients
Teczka
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Portfolio - all the investments owned by an individual or organization
Zwroty
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Returns - the profits made on investments
Upadły
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Bankrupt - unable to ay debts or continue to do business
Deregulacja
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Deregulation - the ending or relaxing of legal restrictions
Konglomerat
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Conglomerate - group of companies, operating in different fields, which have joined together
odsetki
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Interest - the price paid for borrowing money, paid to the lenders
Konto czekowe
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Current account - bank accounts in which cheques can be written and honored by the bank
Konto oszczędnościowe lub depozytowe
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Savings or deposit account - accounts in which checks cannot be written but usually offers higher interest rates than current accounts
Bankomaty
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Cashpoints - machines that dispense cash, accept deposits, by which bills can be paid
Książeczka czekowa
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Chequebook - promissory notes paid back by banks in which take in place of cash
Karta kredytowa
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Credit card - a card that identifies a person as entitled to have food, merchandise, services, etc., billed on a charge account
Karta debetowa
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Debit card - plastic card that resembles a credit card but functions like a check and through which payments for purchases are made electronically to the bank accounts of participating retailing establishments directly from those of card holders
Kupno lub sprzedaż waluty obcej na podróż
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Buying or selling foreign currency for traveling - monetary transaction dealing with foreign currency
Hipoteka - kredyt na zakup nieruchomości
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Mortgage - a loan to buy property
Doradztwo inwestycyjne
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Investment advice - recommendation or suggestion one receives from a professional
Przekroczenie konta bankowego
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Overdraft - the possibility to borrow money by spending more than you have in your bank account
Bankowość internetowa (płatności, przelewy)
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Internet banking (payments, transfers) - banking through financial services electronically
Bankowość telefoniczna (płatności, przelewy)
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Telephone banking (payments, transfers) - banking through financial services through phone system
Banki komercyjne
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Commercial banks - receives deposits from, and make loans to, individuals and small companies
Banki inwestycyjne
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Investment banks - work with big companies, giving financial advice, raising capital by issuing stocks or shares and bonds, arranging mergers and takeovers bids, etc.
Banki prywatne
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Private banks - provide wealthy individuals with banking and investment services
Fundusze hedgingowe
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Hedge funds - private investment funds for wealthy investors tha use a wider variety of risky investing strategies than traditional investment funds, in order to achieve higher returns
Banki islamskie
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Islamic banks - founded in Islamic countries, offer interest-free banking. They do not pay interest to depositors or charge interest to borrowers, but invest in companies and share the profits (or losses) with their depositors.
Niebankowi pośrednicy finansowi
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Non-bank financial intermediaries - car manufacturers, food retailers and department stores offering products like personal loans, credit cards and insurance
Ocena wiarygodności kredytowej
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Credit rating - estimates of people's ability to fulfill their financial commitments
Zaniedbanie
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Default - failure to repay a loan
Zabezpieczone
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Collateralized - with property or another asset used as a guarantee of payment
Odpisać
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Write off - cancel a bad debt or a worthless asset from an account
zabezpieczenie
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Collateral - property or other assets used as a guarantee of payment
Mikrofinanse
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Microfinance - the lending of very small amounts of money at low interest, especially to a start-up company or self-employed person
człowiek zmieniający często marki
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brand switcher
zlecenia stałe
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standing orders - an instruction from a customer to a bank to make a regular payment to a creditor
odbiorca
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payee - the person to whom the cheque is written
wyciąg bankowy
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bank draft - an instruction from one bank to another bank asking it to make a payment to a supplier
rozliczenie
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clierance - the time taken from when a cheque is presented to a bank to when the receiving account is credited
stopa bankowa
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bank rate - the lowest level of interest that a bank charges for lending money

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