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Domanda		Risposta
abbr. advertisement noun inizia ad imparare		ad This ad is dispalyed both on TV and online.
a company that creates adverts for other companies noun inizia ad imparare		advertising agency I have found a job with an advertising agency.
the amount of money a company decides to spend on advertising noun inizia ad imparare		advertising budget The company annual advertising budget is $ 2 milion.
an advertising campaign is a group of advertisements that have the same idea or theme noun inizia ad imparare		advertising campaign We need to create a a good advertising campaign to boost sales.
an advertisement in a newspaper or magazine that looks like one of its normal articles noun inizia ad imparare		advertorial We need to learn more about advertorials and how they can be used.
Attention, Interest, Desire, Action - the aim of all advertising acronym inizia ad imparare		AIDA
advertisements carry an emotion that the masses connect with noun inizia ad imparare		appeals Using appeals in ads has always been a smart way of promoting a product.
attracting people’s notice; striking adjective inizia ad imparare		attention-grabbing This is a attention-grabbing headline.
specific type of propaganda advertising technique that tries to get the target audience to jump on board, so as to not "miss out" on what everyone else is doing noun inizia ad imparare		bandwagon advertising Bandwagon advertising is often used by big brands nowadays.
an elongated poster used to promote a product noun inizia ad imparare		banner ad Where should we display this banner ad?
advantage of a product or service, usually derived from its features noun inizia ad imparare		benefit A product's benefit is the answer to the customer's demand.
large, outdoor posters that advertise products noun inizia ad imparare		billboard The company advertises on TV, the Internet, and billboards.
a comprehensive representation of a company with a particular product noun inizia ad imparare		brand What is your favourite shoes brand?
a person who is hired to represent the brand and create brand awareness of the products noun inizia ad imparare		brand ambassador The smart phone company gives its brand ambassadors free mobile phones.
how well people know a particular brand noun inizia ad imparare		brand awareness The company expanded the brand awareness.
the ideas and beliefs that people have about a brand noun inizia ad imparare		brand image They have a strong brand image.
the degree to which people continue to buy from the same brand or company noun inizia ad imparare		brand loyalty Customer brand loyalty is very important.
distribution of audio and/or video signals which transmit programs to an audience verb inizia ad imparare		broadcast This movie will be broadcasted on National Tv tomorrow evening.
a small sign that you can stick on your car with a message on it that may be funny, political, or advertising something noun inizia ad imparare		bumper sticker Our brand has bumper stickers as well, that we hand out for free at events.
often used to refer to the buying and selling of items between individuals verb inizia ad imparare		buy and sell What kind of products does the company buys and sells?
something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website noun inizia ad imparare		call to action This is a call to action on people to respect the environment.
a physical book or an online digital website detailing the list of all goods and services provided by the brand noun inizia ad imparare		catalogue You can order goods from the catalogue.
a well-known sentence or phrase, especially one that is associated with a particular famous person noun inizia ad imparare		catchphrase What we need now is a good catchphrase for the new marketing campaign.
when a product/advertisement catches the audience's attention adjective inizia ad imparare		catchy Yours is a catchy slogan!
an appealing melody noun inizia ad imparare		catchy tune The company used a catchy tune in this advert.
to have a well-known person promote a product noun inizia ad imparare		celebrity endorsement Celebrity endorsements are used by countless businesses.
verage number of copies of a magazine sold in a particular period noun inizia ad imparare		circulation The paper has a circulation of 500,000.
small advertisements often put in a newspaper or magazine by individuals noun inizia ad imparare		classified ads The company uses classified ads in the newspaper.
an advertisement on a website that you click on in order to move to another page or website noun inizia ad imparare		clickthrough A click-through is the simple act of clicking on an advertisement on the website.
a specific type of people that regularly buy a company’s product noun inizia ad imparare		client base We need to grow our client base.
the act of calling someone with the aim of selling something without them asking you to do so noun, also verb inizia ad imparare		cold call I often receive cold calls.
advertisement broadcasted on radio or TV noun inizia ad imparare		commercial During commercials I usually eat something.
the short period during TV programmes when advertisements are shown noun inizia ad imparare		commercial break During the movie there was only one commercial break.
the text used in promotional or marketing pieces, like a brochure, that potential clients read to learn about a product or service noun inizia ad imparare		copy We need someone who can write a good copy for our advertisement.
to write a text for the purpose of advertising or other forms of marketing verb inizia ad imparare		to copywrite She is copywriting in an advertising agency.
a small electronic and/or paper promotion that helps market a product by giving the recipient a discount off of their purchase noun inizia ad imparare		coupon This coupon gives you a big discount.
when advertisers pay for the inclusion of their product within a film/ videoclip noun inizia ad imparare		covert advertising Covert advertising definitely helps to increase sales.
a person or organization that supplies goods to shops and companies noun inizia ad imparare		distributor The company changed the distributor.
a person will often walk on foot from house to house or building to building to promote a product adjective inizia ad imparare		door to door Door to door promotion is not used that much anymore.
the advertisement that is printed on two entire pages noun inizia ad imparare		double-page spread We've got double-page spreads adertisements.
a piece of paper that gives you information or advertises something about a particular product or service noun inizia ad imparare		flyer also: leaflet We hired some students to distribute flyers on the street.
product or service sold by a brand that is well known and sold in all parts of the world noun inizia ad imparare		global brand This global brand is launching a new phone.
a bag containing small presents given by a company to help advertise a product or service noun inizia ad imparare		goody bag Here is your goody bag, please take it!
a large board in a public place, used to display advertisements noun inizia ad imparare		hoarding synonym of billboard This is a big advertising hoarding.
overwhelming publicity or exgerated claims noun inizia ad imparare		hype We all are victims to marketing hype.
promotions organised inside stores noun inizia ad imparare		in-store promotions We will soon start with in-store promotions.
the capacity to have an effect on the audience noun inizia ad imparare		influence This ad can have a strong influence on kids.
they can impact a viewer and allow them easy access to the product noun inizia ad imparare		internet pop-ups I want to block the internet pop-ups.
a page that appears before or after another page on a website, often showing advertisements or asking if the user is old enough to view the material noun inizia ad imparare		interstitial Interstitial ads cover the interface of the host app every time.
short song or melody that helps sell a product through visual or audio media noun inizia ad imparare		jingle I think this jingle is perfect for the ad.
a symbol or other small design adopted by an organization to identify its products noun inizia ad imparare		logo We all wear shirts with the company's logo.
a list of names and contact details used by a company to send information and advertisements noun inizia ad imparare		mailing list Please, add this name to the mailing list.
piece of advertising material sent to potential customers by post noun inizia ad imparare		mailshot A mailshot should be sent to all customers to notify them of the promotion of a new product.
a company that produces goods in large numbers noun inizia ad imparare		manufacturer Italy is a major manufacturer of leather products.
the company that sells most of a product or service in a particular market noun inizia ad imparare		market leader They became the market leaders in providing baby goods.
large media outlets like TV, newspapers and magazines noun inizia ad imparare		mass media To use mass media to make propaganda.
a guide to ones conduct. a sentence that servers as a principle or ideal noun inizia ad imparare		motto Our motto is: "together is better".
an advertisement that combines naturally with the rest of the text on a website or online page. The idea here is to create an advertisement that doesn’t look like an advertisement noun inizia ad imparare		native advertising Online you can find many native advertising.
a market that is targeting a distinct group of people noun inizia ad imparare		niche market They create products for a small but significant niche market.
a product that is aimed at a distinct group of people noun inizia ad imparare		niche product This cannot be classified as a niche product.
advertising outside, for example beside the road using billboards, or at sports games noun inizia ad imparare		outdoor advertising Some places have banned outdoor advertisements.
a time when the majority of people are watching noun inizia ad imparare		peak viewing time During peak viewing times there are many ads on TV.
it convinces us to do something or think something Adjective inizia ad imparare		persuasive We need to come up with a persuasive ad.
a media package of brochures, coupons, and other assorted free materials sent to various outlets to help promote a product noun inizia ad imparare		pess kit I will get a press kit for you.
a short ad that plays before an online video starts noun inizia ad imparare		pre-roll Pre-roll ads are the most common form of video advertisement
something written by a company for newspapers and magazines and websites to share and publish noun inizia ad imparare		press release We are issuing a press release in two hours.
the time during the viewing schedule when most people watch TV or listen to a broadcast noun inizia ad imparare		prime time During prime time there are shows for families and kids as well.
newspapers, magazine, journals noun inizia ad imparare		print advertising Print advertising is weaker than online advertising.
to advertise a product by using it as a prop in a TV show or film noun inizia ad imparare		product placement This is a TV programme containing product placement.
something that advertises a product noun inizia ad imparare		promo He directed the band's promo videos.
technique that consists in repeating the product name continuously noun inizia ad imparare		repetition Repetition is used in advertising as a way to keep a brand in people's minds.
a page specifically used to promote a product or service noun inizia ad imparare		sales page Sales page is the best opportunity to explain a brand's products.
a special saying made from a few words that helps identify the company or brand noun inizia ad imparare		slogan Never forget the slogan of this company!
websites that enable users to create and share content or to participate in social networking noun inizia ad imparare		social media Nowadays social media give access to information.
a product is on discount for a limited amount of time noun inizia ad imparare		special offers Today there are some special offers at the store.
a company that sponsors an event, in return for recognition of the brand/ product noun inizia ad imparare		sponsorship What is the sponsorship for this football team?
a large promotion in a magazine of a particular product or service across two full pages with glossy pictures noun inizia ad imparare		spread Readers always concentrate on the top parts of the spread.
not obvious adjective inizia ad imparare		subtle This ad has a subtle influence on people.
newspaper printed in small format, usually with a lot of photographs noun inizia ad imparare		tabloid She is a tabloid journalist.
taglines are similar to slogans. They are both short phrases companies create to represent a brand or product. A tagline is different from a slogan because taglines are more permanent noun inizia ad imparare		tagline Writing a tagline is a smart way to improve your brand.
the people a company want to sell their product or service to noun inizia ad imparare		target audience We need to define our target audience before building a brand.
a person's written or spoken statement praising the virtue of a product noun inizia ad imparare		testimonial Testimonials can be very persuasive sometimes.
precise time during which the commercial will be played noun inizia ad imparare		time slot The time slot is around 9 P.M.
to reviwe or rewrite in order to make suitable for publication verb inizia ad imparare		to edit Before publishing this advertisement we need to edit it.
become or make larger or more extensive verb inizia ad imparare		to expand We are planning to expand our business.
to quickly become extremely popular on the Internet through social media verb inizia ad imparare		to go viral This song went viral online.
to start a new activity verb inizia ad imparare		to launch We are ready to launch a new car.
to introduce a new product verb inizia ad imparare		to launch a product The company is about to launch a new product.
to put an advert somewhere verb inizia ad imparare		to place an advert We should place our advert on the social media.
to (try to) increase sales of a product by publicising and advertising it verb inizia ad imparare		to promote Advertising companies are always trying to come up with new ways to promote products.
to display adverts on TV verb inizia ad imparare		to show adverts The company showed the advert on TV.
posters on trains, buses, metros or taxis (any transport) noun inizia ad imparare		transit advertising Transit advertising is a very common way of promoting a product.
a common expression that is used in today’s technological age to help market a product across the internet noun inizia ad imparare		viral marketing Building a viral marketing is not too easy, but its very useful.
recommendations made by individuals to other individuals about a product of service noun inizia ad imparare		word of mouth I believe that word of mouth is the best advertisement.

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