Advertising

ad blocking

the use of a computer program to prevent advertisements from being displayed on a screen, for example when you visit a website

advertising agency

a company that produces advertisements

advertising campaign

a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it

adware

software that automatically puts advertisements onto a computer screen when a person is using the internet

alliteration

repetition of a sound

alluring

attractive; also fetching

banner

an advertisement that appears across the top of a page on the internet or in a newspaper

bargains galore

a huge number of products on sale at ridiculously low prices

billboards

(US) very large boards used for advertising

hoardings

(UK) very large boards used for advertising

blatant lie

very obvious and intentional lie

bombard

to do something too often or too much, for example criticizing or questioning someone, or giving too much information

brainwash

to make someone believe something by repeatedly telling them that it is true and preventing any other information from reaching them

brand

a type of product made by a particular company and sold under a particular name

brand awareness

the degree to which people are familiar with or prefer a particular brand

catchy jingles

easy to remember tune or song

classified ads

a small advertisement that you put in a newspaper or a magazine, usually because you want to sell or buy something or to find or offer a job

clickbait

content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page

commercial break

a short interruption of a television or radio programme to broadcast advertisements

consumer goods

products that people buy for their own use

creative brief

a document that gives details of what should be considered when something is being designed or advertised

direct mail

the activity in which companies or organizations write to people to try to persuade them to buy their product or give money, etc.

direct marketing

the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet

fetching

attractive; also alluring

flyers

sheets of printed information advertising something

good/best value for money

(UK) used in reference to something that is well worth the money spent on it

implicit

suggested but not communicated directly

in the lap of luxury

in a very luxurious way

informative

providing a lot of useful information

innovative

original and interesting

logo

a design or symbol used by a company to advertise its products

mail shot

the posting of advertising or similar material to a lot of people at one time

marketing strategy

a plan of action designed to promote and sell a product or service

misleading

causing someone to believe something that is not true

opulent

rich and special (relating to lifestyle)

to plug

to advertise

pop-up advertisements

an ad that displays in a new browser window

positioning

the way that customers think about, or the way that a company wants customers to think about, a product in relation to similar products or to competitors' products

product endorsement

the fact of a famous person appearing in an advertisement saying that they use and like a product

product placement

a way of advertising a product by supplying it for use in films or television programmes

proven

shown by research

rock-bottom prices

extremely low prices

sandwich boards

advertising posters hung at the back and front of a person who then walks around a busy area

sky-writing

words written in the sky using smoke from a plane

slogan

a short easily remembered phrase, especially one used to advertise an idea or a product

social media advertising

a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience

spam

unwanted email, usually advertisements

sponsorship

the act of providing money for a television or radio programme, website, sports event, or other activity in exchange for advertising

state-of-the-art

use the very latest technology

subtle

not loud, bright, noticeable, or obvious in any way

sumptuous

rich and special (usually with words relating to food and furnishings)

tantalising

making someone feel excited or attracted by an offer or a suggestion of something that is, in fact, unlikely to happen

target audience

the particular group of people to which an advertisement or a product is directed

text message advertising

a form of marketing that businesses use to send promotions to customers via text messages

to exploit

to use someone or something unfairly for your own advantage; to use something in a way that helps you

to indulge yourself

allow yourself something enjoyable

to pamper yourself

treat yourself to something luxurious

to put/leave other candidates in the shade

make candidates from other courses seem insignificant

to stand out in the crowd

to be noticed

trailers

brief excerpts from a film, TV or radio programme which are used to advertise it

tv commercials

an audio-visual production of not more than one minute in duration made exclusively for advertising or promoting a product or service on television

ubiquitous

(formal or humorous) seeming to be everywhere

unsurpassed

the best there is

USP (unique selling proposition/point)

a feature of a product that makes it different from and better than other similar products and that can be emphasized in advertisements for the product

watch-dog

a person or group of people whose job is to protect the rights of people who buy things and to make sure companies do not do anything illegal or harmful

word-of-mouth

when people hear about something from their friends, people they work with etc

commitment/consistency

(in persuasion principles) once people have made a choice or taken a stand, they are under pressure to behave consistently with that commitment

social proof

(in persuasion principles) a kind of herd behaviour; people assume that if lots of other people are doing something, then it must be okay

reciprocity

(in persuasion principles) a general human quality that makes people return favours

scarcity

(in persuasion principles) the smaller amount of a product is available, the more attractive it may seem

authority

(in persuasion principles) feeling of obligation to people in position of authority or possessing features of authority such as a uniform, etc.

liking

(in persuasion principles) people are more likely to be influenced by the people they like, e.g. people from within their community, friends, etc.