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Difficult to find, catch, or define.
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Elusive Example: Truly disruptive ideas can be elusive, even for innovative companies.
Surprisingly impressive.
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Astounding Example: The speed at which the start-up scaled its operations was astounding.
Take and hold a position in a market.
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To assume its position in a market Example: The company managed to assume its position in the top segment of fintech.
Have an influence in a situation.
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To play a role in Example: Regulatory changes will play a role in how quickly innovation spreads.
Change something dramatically.
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To transform Example: AI has the potential to transform entire sectors of the economy.
Argue about small or unimportant details.
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Quibble Example: Some investors quibble over the timeline rather than the bigger picture.
Growing continuously.
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Ever-expanding Example: The firm’s ever-expanding product portfolio makes it difficult for competitors.
Highly desired.
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Coveted Example: Gaining access to a coveted piece of intellectual property gives an edge.
Stand for or symbolise a concept.
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To represent Example: These new devices represent the future of personalised healthcare.
State they are something, even if disputed.
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To claim to be Example: Several start-ups claim to be the first to introduce delivery drones.
Value highly.
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To prize Example: Forward-thinking organisations tend to prize experimental ideas.
Critically important.
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Pivotal Example: Her research proved pivotal in understanding disruption.
Meet the necessary requirements for something.
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To qualify for Example: Projects with social impact will qualify for government funding.
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