4 Personalisation

marketing

the business activity which advertises and sells products

brand

products sold under a particular name

target group

a specific group of customers that a business hopes to reach

launch

to introduce a new product or service

goods

things produced for sale

sales

the number of products sold by a company

manufacture

to produce, especially in large numbers

strategy

a plan for achieving something

profit

money earned by a business

loss

money lost by a business

plan a strategy

to decide what actions can help you achieve your goal

recognisable

familiar because of having been seen or experienced before,

personalization

designing or producing something to meet someone's individual requirements

trust building

the activity of developing trust between people so that they can work more effectively: The company recognizes that trust building in labor relations is a long process.

to solve a problem or an issue

to find a solution or an answer to it.

Information access

is the freedom or ability to identify, obtain and make use of database or information effectively.

to make the connection

to understand that there is a relationship between two or more things.